Financial Management in Sekaa Truna Truni through the Lens of Menyama Braya: A Generation Z Perspective

DOI

10.2991/978-94-6239-809-2_5How to use a DOI?

Keywords

Community Organization; Culture; Financial Management; Menyama Braya

Abstract

In the Balinese socio-cultural context, Generation Z is expected to actively contribute to Sekaa Truna Truni, a customary youth organization that plays an important role in social, cultural, and religious activities at the banjar (community unit) and village levels. In practice, decisions regarding fundraising and the allocation of organizational funds within Sekaa Truna Truni are generally reached through collective deliberation among members. Such decision-making processes are influenced not only by individual economic considerations but also by solidarity, social responsibility, and the cultural values embedded in the concept of menyama braya. This study employs a qualitative approach to explore how cultural values shape financial management of Sekaa Truna Truni which is now the majority members are Generation Z. Data were collected through in-depth interviews, observations, and documentation involving members of Sekaa Truna Truni. The findings indicate that effective financial management is determined not only by technical financial competencies but also by participatory governance, community trust, social norms, and the cultural values of Menyama Braya, which foster collective responsibility and organizational sustainability.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wayan Eny Mariani
AU  - Ni Nengah Lasmini
AU  - I Gusti Ayu Astri Pramitari
AU  - Wayan Tari Indra Putri
AU  - I Komang Nova Bayu Triawan
AU  - Agus Ari Iswara
PY  - 2026
DA  - 2026/10/24
TI  - Financial Management in Sekaa Truna Truni through the Lens of Menyama Braya: A Generation Z Perspective
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)
PB  - Atlantis Press
SP  - 35
EP  - 45
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6239-809-2_5
DO  - 10.2991/978-94-6239-809-2_5
ID  - Mariani2026
ER  -