A GDS-Based Green Airline Ticketing Decision System Model to Support Sustainable Tourism in Bali

DOI

10.2991/978-94-6239-809-2_43How to use a DOI?

Keywords

Digital Ticketing Competency; Global Distribution System; Green Airline Ticketing System; Green Tourism Awareness; Green Travel Decision; Sustainable Tourism

Abstract

The growing demand for sustainable tourism highlights the need to integrate environmental considerations into airline ticketing systems. This study examines the role of a Green Airline Ticketing Decision System (GATDS) based on Global Distribution System (GDS) technology in promoting sustainable travel behaviour among tourists in Bali. The proposed model incorporates Digital Ticketing Competency (DTC), Airline Ticketing System Quality (ATSQ), Green Tourism Awareness (GTA), Green Travel Intention (GTI), and Green Travel Decision (GTD). A quantitative survey was conducted with 300 airline ticket purchasers using travel agency services in Bali. Data were analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The results indicate that DTC, ATSQ, and GTA have significant positive effects on GTI. Green Travel Intention was found to be the strongest predictor of Green Travel Decision, while DTC, ATSQ, and GTA also exerted significant direct effects on travel decisions. The model explained 68.4% of the variance in GTI and 74.1% of the variance in GTD. The findings suggest that integrating sustainability-related information into airline ticketing platforms can encourage environmentally responsible travel choices and support the development of sustainable tourism destinations.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Made Budiasa
AU  - I Ketut Suparta
AU  - Nyoman Mastiani Nadra
PY  - 2026
DA  - 2026/10/24
TI  - A GDS-Based Green Airline Ticketing Decision System Model to Support Sustainable Tourism in Bali
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)
PB  - Atlantis Press
SP  - 444
EP  - 455
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6239-809-2_43
DO  - 10.2991/978-94-6239-809-2_43
ID  - Budiasa2026
ER  -