Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)

International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)

📍Badung, Indonesia🗓️ 7 October 2026

Application of the Weighted Product Method for Determining Superior Cocoa Clones of the Sari Merta Cocoa Farmers Group

Authors
I Putu Okta Priyana1, *, Made Ayu Jayanti Prita Utami1, Ngr. Putu Raka Novandra Asta1, Ida Ayu Putri Widiasuari Riyasa1
1Business Administration Department, Politeknik Negeri Bali, Bali, Indonesia
*Corresponding author. Email: oktapriyana@pnb.ac.id
Corresponding Author
I Putu Okta Priyana
Available Online 24 October 2026.
DOI
10.2991/978-94-6239-809-2_44How to use a DOI?
Keywords
Cocoa Clone Selection; Decision Support System; Multi-Attribute Decision Making; Sari Merta Cocoa Farmers Group; Weighted Product Method
Abstract

This study applies the Weighted Product method to objectively determine superior cocoa clones based on seven agronomic and economic criteria: productivity, pest resistance, bean quality, selling price, age at first harvest, maintenance cost, and fertilizer requirement. Criterion weights were obtained through a five-point Likert-scale questionnaire completed by 5 purposively selected respondents from the Sari Merta Cocoa Farmers Group, comprising the chairperson, the secretary, and 3 members, and were subsequently normalized according to the WP procedure. Twelve cocoa clone alternatives were evaluated by calculating the S vector, preference values (V), and final rankings. The results indicate that MCC 02 (Masamba Cocoa Clone 02) achieved the highest preference value (0.0936), followed by Padang Tanah (0.0905), RTNJ (0.0881), and BB01 (0.0864), while the Local clone obtained the lowest preference value (0.0707). A sensitivity analysis across 20,000 randomly generated weighting scenarios confirmed that MCC 02 retained the top rank in the large majority of cases (91.1%), and a comparative validation using the Simple Additive Weighting (SAW) method produced an identical ranking order (Spearman’s ρ = 1.00), supporting the robustness of the recommendation. Beyond its methodological application, the study highlights the practical value of the ranking for cocoa cultivation management and its potential to support the reliable, high-quality cocoa supply that underpins the Sari Merta Cocoa Farmers Group’s participation in Bali’s developing sustainable agritourism sector. The proposed approach therefore provides an objective, systematic, and reliable decision-support model for selecting superior cocoa clones within the Sari Merta Cocoa Farmers Group.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 October 2026
ISBN
978-94-6239-809-2
ISSN
2352-5398
DOI
10.2991/978-94-6239-809-2_44How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - I Putu Okta Priyana
AU  - Made Ayu Jayanti Prita Utami
AU  - Ngr. Putu Raka Novandra Asta
AU  - Ida Ayu Putri Widiasuari Riyasa
PY  - 2026
DA  - 2026/10/24
TI  - Application of the Weighted Product Method for Determining Superior Cocoa Clones of the Sari Merta Cocoa Farmers Group
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)
PB  - Atlantis Press
SP  - 456
EP  - 466
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6239-809-2_44
DO  - 10.2991/978-94-6239-809-2_44
ID  - Priyana2026
ER  -