Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)

<Previous Article In Volume
Next Article In Volume>

Exploring Travelers Loyalty to Halal Tourism Destination in West Sumatera Through Trip Quality and Experience

Authors
Fauzi Herman1, *, Muhammad Azmi Nurkarim1, Nurwahidin Nurwahidin1
1School of Strategic and Global Studies, Jakarta, Indonesia
*Corresponding author. Email: fauzi.herman@ui.ac.id
Corresponding Author
Fauzi Herman
Available Online 31 January 2025.
DOI
10.2991/978-94-6463-646-8_8How to use a DOI?
Keywords
halal tourism; loyalty; west Sumatera; trip quality; trip experience
Abstract

Muslim friendly, Islamic, or Halal Tourism has an important role in halal industry ecosystem in Indonesia. West Sumatera is one of ten province halal tourism priority. This study purpose to measure the effect of traveler’s trip quality and trip experience on traveler’s loyalty to Halal tourism destination in West Sumatera. A total of 125 travelers who had visited West Sumatera were surveyed. The method used in this study is quantitative descriptive using Partial Least Squares Structural Equation Model which is processed by SMART PLS analysis tool to examine the proposed model. The findings showed that infrastructure and halal product have significantly impact on trip quality. Nevertheless, halal facilities have not significantly impact on it. The Islamic culture has a significant impact on trip experience. Furthermore, trip experience has a significant impact to travelers’ satisfaction, but trip quality has not significant with it. Finally, this study reveals find satisfaction has significant effect on traveler’s loyalty. This study provides new insight into halal tourism especially halal tourism development. The contribution of this study is useful for government, tourism operators, marketer and halal businessman to enhance and develop halal destination.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
31 January 2025
ISBN
978-94-6463-646-8
ISSN
2667-128X
DOI
10.2991/978-94-6463-646-8_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fauzi Herman
AU  - Muhammad Azmi Nurkarim
AU  - Nurwahidin Nurwahidin
PY  - 2025
DA  - 2025/01/31
TI  - Exploring Travelers Loyalty to Halal Tourism Destination in West Sumatera Through Trip Quality and Experience
BT  - Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)
PB  - Atlantis Press
SP  - 117
EP  - 135
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-646-8_8
DO  - 10.2991/978-94-6463-646-8_8
ID  - Herman2025
ER  -