Research on the Paths and Methods of Carrying out Specialized and Creative Integration Curriculum Construction in Higher Vocational Colleges and Universities

--Taking the Reform of “Marketing Technology” Course as an Example

DOI

10.2991/978-94-6463-734-2_51How to use a DOI?

Keywords

Specialized and Creative integration; curriculum development; marketing techniques; pathways; methods

Abstract

The implementation of the specialized and creative fusion curriculum reform in higher vocational colleges and universities is conducive to the development of innovative and entrepreneurial awareness, spirit and ability while students continue to improve their professional abilities. In this paper, taking the core course “Marketing Technology” in the higher vocational marketing major as an example, combining the reform of the specialization fusion course with the rural revitalization of the local region, and taking the five regional 10 billion agricultural industries as the implementation scenario of the course reform, we discuss the construction idea of the specialization fusion course, the construction of the teaching content, the design of the teaching mode, as well as the implementation and evaluation of the teaching process, etc., so as to put forward the systematic paths and methods of the specialization fusion course reform, and to form a methodology with universal and reference value. It will discuss the construction idea of the specialized and creative integration course, the teaching content construction, the teaching mode design, and the implementation and evaluation of the teaching process, so as to put forward a systematic path and methodology of the specialized and creative integration course reform, and to form a methodological guideline with universal applicability and reference value.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yingzi Xu
PY  - 2025
DA  - 2025/05/27
TI  - Research on the Paths and Methods of Carrying out Specialized and Creative Integration Curriculum Construction in Higher Vocational Colleges and Universities
BT  - Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)
PB  - Atlantis Press
SP  - 438
EP  - 448
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-734-2_51
DO  - 10.2991/978-94-6463-734-2_51
ID  - Xu2025
ER  -