Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)

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E-Commerce Integration in Small and Medium-Sized Enterprises: Strategies, Challenges, and Impact on Market Competitiveness

Authors
Tran Ha Hoang Khanh1, *
1Hung Vuong University of Ho Chi Minh City, Ho Chi Minh city, Vietnam
*Corresponding author. Email: khanhthh@dhv.edu.vn
Corresponding Author
Tran Ha Hoang Khanh
Available Online 16 October 2025.
DOI
10.2991/978-2-38476-470-9_6How to use a DOI?
Keywords
Small and Medium-Sized Enterprises (SMEs); E-Commerce Adoption; Digital Transformation; Market Competitiveness; Operational Efficiency
Abstract

This paper explores how small and medium-sized enterprises (SMEs) adopt and integrate e-commerce platforms to enhance their business operations and market competitiveness. Using a multiple-case study design, the research examines two SMEs from different sectors: one in retail and the other in manufacturing. Data were collected through semi-structured interviews with key decision-makers and employees involved in the e-commerce adoption process. The findings reveal that the primary motivations for e-commerce adoption include market expansion, cost reduction, and operational efficiency. However, SMEs face several challenges, such as technological limitations, financial constraints, and digital skills gaps. To overcome these challenges, SMEs employ strategies such as staff training, external collaboration, and leveraging data-driven decision-making. The study highlights the positive impacts of e-commerce integration, including increased sales, improved operational efficiency, and enhanced market competitiveness. Theoretical contributions are made by extending the literature on e-commerce adoption in SMEs, particularly in terms of the strategies employed to overcome adoption barriers. Practical implications include actionable recommendations for SMEs considering or undergoing digital transformation, emphasizing the importance of strategic planning, training, and leveraging customer data to enhance competitiveness in a digital marketplace.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 October 2025
ISBN
978-2-38476-470-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-470-9_6How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tran Ha Hoang Khanh
PY  - 2025
DA  - 2025/10/16
TI  - E-Commerce Integration in Small and Medium-Sized Enterprises: Strategies, Challenges, and Impact on Market Competitiveness
BT  - Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
PB  - Atlantis Press
SP  - 55
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-470-9_6
DO  - 10.2991/978-2-38476-470-9_6
ID  - Khanh2025
ER  -