All of the articles in this proceedings volume have been presented at the International Conference on Contemporary Studies in Social Sciences on date 28th August 2025 in the Institute for Advanced International Business, Ho Chi Minh City, Vietnam. These articles have been peer reviewed by the members...

This study explores how manufacturing firms in developing countries integrate sustainability practices within their supply chains through the adoption of e-commerce platforms. Using two case studies of manufacturing firms in the textile and electronics sectors, this research investigates the motivations,...

This study explores the interaction between leadership behaviors and organizational culture in startups, with a focus on how these factors influence the development, growth, and sustainability of new ventures. Drawing on established theories of leadership and organizational culture, the paper examines...

This study explores how companies integrate disruptive technologies into their product development processes to foster innovation and maintain a competitive edge. The research builds on existing theoretical frameworks such as Disruptive Innovation Theory, Open Innovation Theory, and Dynamic Capabilities...

This paper explores the relationship between crisis management and organizational resilience, focusing on how organizations respond to crises and build long-term resilience. The study integrates key theoretical frameworks, including Crisis Management Theory, Organizational Learning Theory, and Resilience...

This paper explores how small and medium-sized enterprises (SMEs) adopt and integrate e-commerce platforms to enhance their business operations and market competitiveness. Using a multiple-case study design, the research examines two SMEs from different sectors: one in retail and the other in manufacturing....

The transition to circular business models (CBMs) is central to advancing sustainable development and achieving net-zero ambitions, particularly in emerging economies facing both ecological pressures and institutional constraints. This study examines how firms in Vietnam develop and deploy dynamic capabilities...

The rapid rise of digital platforms has transformed marketing practices, with livestream marketing emerging as a key form of interactive marketing in developing countries. Livestreaming enables real-time engagement between brands and consumers, offering a dynamic and immersive way for businesses to connect...

This study explores the branding strategies employed by luxury brands to manage their brand identity, customer perception, and competitive positioning in a saturated market. The luxury goods sector faces increasing competition, with new entrants and shifting consumer preferences challenging established...

This study investigates the decision-making processes within family-owned businesses, with a particular focus on the interplay between family dynamics, legacy concerns, and market pressures. Drawing on a conceptual framework that integrates theories of family business governance, succession planning,...

Integrating STEM education - Science, Technology, Engineering, and Mathematics - into the curriculum has become a priority in modern education, where teachers play a decisive role. In this study, we present the psychometric properties of the SS-STEM scale, which was validated to measure the readiness...

This article evaluates the impact of fine arts education through project-based learning in the interdisciplinary STEAM-based model (Science, Technology, Engineering, Arts, and Mathematics) on enhancing cultural and social awareness among university students in Vietnam. The research addresses two main...

This article studies the influence of existentialism in Nguyen Quang Thieu’s poetry, especially the characteristics in the way he exploits the issues of freedom, loneliness, and human inner conflicts. Through images, symbols and language, Nguyen Quang Thieu depicts a world full of instability and contradictions,...

The widespread adoption of hybrid work arrangements has prompted organizations to fundamentally rethink how human resource management (HRM) systems are designed, integrated, and enacted. While the Strategic Human Resource Management (SHRM) literature emphasizes the alignment of HR practices with organizational...

This study explores the impact of human resource management (HRM) practices on employee engagement, job satisfaction, and retention in high-tech firms. By examining the relationship between HR strategies and employee outcomes, the research provides a comprehensive understanding of how high-tech companies...

This study explores how companies in emerging markets develop and implement Corporate Social Responsibility (CSR) initiatives that create social and environmental value while maintaining profitability. The research emphasizes the strategic role of CSR in addressing institutional pressures, balancing...

This study investigates how augmented reality (AR) technology can be integrated into the teaching of graphic design at Greenwich Vietnam in response to the educational demands of the Industrial Revolution 4.0. Conducting a mixed-methods research design, the study combines quantitative survey data from...

Developing effective speaking skills is a key objective in English language education, particularly for university students majoring in English. Nonetheless, many learners face persistent challenges with fluency, coherence, and confidence in academic and communicative contexts. This study examines the...

The increasing prevalence of English as a global lingua franca has significantly influenced academic and professional communication worldwide. This study investigates the impact of global English use within SunUni Academy’s International English Center, a multicultural institution that prepares learners...

In the context of increasing environmental concerns and the growing urgency for sustainable consumption, digital technologies have emerged as transformative tools influencing green consumer behavior. This study investigates how disruptive digital technologies—such as artificial intelligence (AI), blockchain,...

This study investigates the factors influencing the intentions to use artificial intelligence in the Mekong Delta region, focusing on ethical factors. The research model extends the Technology Acceptance Model by integrating three mediating variables: Responsibility, Subjective Norms, and Ethical Norms,...