Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)

<Previous Article In Volume
Next Article In Volume>

Augmented Reality in Virtual Graphic Design Education: Engagement and Learning Outcomes

Authors
Nguyen Duc Son1, *
1FPT - Greenwich Vietnam University, Ho Chi Minh city, Vietnam
*Corresponding author. Email: sonnd24@fe.edu.vn
Corresponding Author
Nguyen Duc Son
Available Online 16 October 2025.
DOI
10.2991/978-2-38476-470-9_17How to use a DOI?
Keywords
augmented reality; e-learning; sustainable education; student engagement
Abstract

This study investigates how augmented reality (AR) technology can be integrated into the teaching of graphic design at Greenwich Vietnam in response to the educational demands of the Industrial Revolution 4.0. Conducting a mixed-methods research design, the study combines quantitative survey data from 164 students with qualitative data analysis. The findings indicate that AR-enhanced learning environments improve student engagement, conceptual visualization, and interactive exercises. It also significantly improves student engagement, conceptual visualization, and interactive exercises. Students’ concentration and participation rates, conceptual visualization, and interactive exercises increase. A framework for incorporating AR into graphic design e-learning is proposed. It centered on fundamental components such as interactive module design, learner feedback, and instructor training. It seeks to facilitate the sustainable advancement of immersive digital learning environments within higher education contexts.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 October 2025
ISBN
978-2-38476-470-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-470-9_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nguyen Duc Son
PY  - 2025
DA  - 2025/10/16
TI  - Augmented Reality in Virtual Graphic Design Education: Engagement and Learning Outcomes
BT  - Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
PB  - Atlantis Press
SP  - 225
EP  - 242
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-470-9_17
DO  - 10.2991/978-2-38476-470-9_17
ID  - Son2025
ER  -