Corporate Social Responsibility in Emerging Markets: Strategies for Social and Environmental Value Creation while Maintaining Profitability

DOI

10.2991/978-2-38476-470-9_16How to use a DOI?

Keywords

Corporate Social Responsibility (CSR); Emerging Markets; Institutional Theory; Stakeholder Theory; Signaling Theory; Sustainability; Profitability; Family Culture; Innovation; Corporate Reputation

Abstract

This study explores how companies in emerging markets develop and implement Corporate Social Responsibility (CSR) initiatives that create social and environmental value while maintaining profitability. The research emphasizes the strategic role of CSR in addressing institutional pressures, balancing stakeholder expectations, and promoting innovation and sustainability. Drawing on a conceptual framework that integrates Institutional Theory, Stakeholder Theory, Signaling Theory, and the Resource-Based View (RBV), the study examines the complexities of CSR implementation in emerging economies. It provides insights into how companies can align CSR with their business objectives to build competitive advantage, enhance corporate reputation, and foster long-term profitability. The research also highlights the role of family culture in shaping CSR practices in emerging markets and emphasizes the importance of an enabling environment for CSR. Practical recommendations are provided for companies and policymakers seeking to leverage CSR as a strategic tool for sustainable growth in emerging markets.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ngoc Truong Thi Hue
AU  - Hieu Vo Minh
PY  - 2025
DA  - 2025/10/16
TI  - Corporate Social Responsibility in Emerging Markets: Strategies for Social and Environmental Value Creation while Maintaining Profitability
BT  - Proceedings of the International Conference on Contemporary Studies in Social Sciences (ICSSSS 2025)
PB  - Atlantis Press
SP  - 211
EP  - 224
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-470-9_16
DO  - 10.2991/978-2-38476-470-9_16
ID  - Hue2025
ER  -