Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)

8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)

📍Semarang, Indonesia🗓️ 16-17 July 2026
<Previous Article In Volume
Next Article In Volume>

The Tumbler Phenomenon as a Symbol of Green Communication Skills Among Generation Z Social Media Users

Authors
Khairunnisa Devani Aqtus Permana Putri1, *, Melisa Bunga Altamira2
1Vocational Education Program, Universitas Indonesia, Depok, Indonesia
2Vocational Education Program, Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: khairunnisa.devani@ui.ac.id
Corresponding Author
Khairunnisa Devani Aqtus Permana Putri
Available Online 23 October 2026.
DOI
10.2991/978-2-38476-620-8_23How to use a DOI?
Keywords
Tumbler Phenomenon; Green Communication; Generation Z; Social Media
Abstract

Climate change is a global issue and the greatest challenge humanity must face. The issue of climate change is a significant challenge for Indonesia, requiring significant responsibility to address it. To reduce plastic waste, the public is encouraged to use environmentally friendly products, such as tumblers. This research explores the meaning, motivations, and communication processes of green skills symbolized through tumblers on Generation Z’s social media. This research uses an interpretivist paradigm that views social reality as subjectively constructed by its participants. The approach used is qualitative, using phenomenological methods, specifically Interpretative Phenomenological Analysis (IPA). This research enriches and expands the theoretical framework of symbolic interaction and social identity by introducing new concepts relevant to the digital communication ecosystem.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 October 2026
ISBN
978-2-38476-620-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-620-8_23How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Khairunnisa Devani Aqtus Permana Putri
AU  - Melisa Bunga Altamira
PY  - 2026
DA  - 2026/10/23
TI  - The Tumbler Phenomenon as a Symbol of Green Communication Skills Among Generation Z Social Media Users
BT  - Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
PB  - Atlantis Press
SP  - 293
EP  - 304
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-620-8_23
DO  - 10.2991/978-2-38476-620-8_23
ID  - Putri2026
ER  -