Desa Wisata Candirejo: A Green and Sustainable Tourism Business Model Based on Digital Innovation in Borobudur Area

DOI

10.2991/978-2-38476-620-8_15How to use a DOI?

Keywords

Community-Based Tourism (CBT); Sustainable Tourism; Tourism Village; Digital Innovation; Green Tourism; Candirejo Village

Abstract

The Tourism business development sector is currently shifting the paradigm from mass tourism toward sustainable tourism whilst more environmentally inclusive and friendly. For example the growing alternative approach is community-based tourism (CBT), which put the local communities as the primary actors in tourism management. The purpose of this paper is to examine the sustainable tourism business model developed by The Candirejo Tourism Village in the Borobudur Area, Magelang, Central Java, focusing on integrating digital innovation in promotion, accessibility, and destination management. This study using a qualitative descriptive approach through the library research method by analyzing relevant secondary data. The results indicate that the implementation of the CBT concept through village cooperative institutions in Candirejo Tourism Village has been successfully created economic freedom for the community, opened new business opportunities, and preserved local arts and culture in a participatory manner. Moreover, the adoption of digital technologies such as social media and online marketing platforms is proven to improve the destination's competitiveness and visibility. However, the process of digitalization at the village level still faces structural challenges, namely limited technological infrastructure and irregular digital literacy among the community. This paper indicates that the success of digital transformation in CBT-based tourism villages strongly requires collaborative governance and continuous human resource capacity building to support the principles of smart sustainable tourism in Indonesia.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mochamad Fajar Akbar
PY  - 2026
DA  - 2026/10/23
TI  - Desa Wisata Candirejo: A Green and Sustainable Tourism Business Model Based on Digital Innovation in Borobudur Area
BT  - Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
PB  - Atlantis Press
SP  - 188
EP  - 195
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-620-8_15
DO  - 10.2991/978-2-38476-620-8_15
ID  - Akbar2026
ER  -