Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)

8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)

📍Semarang, Indonesia🗓️ 16-17 July 2026
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Leveraging ImersifA Technology for Sustainable Tourism Growth: Evidence from Visitor Revisit Intention in Museum

Authors
Azka Nadhira Dwitami1, Anisatul Auliya1, *
1Tourism Business Management, Universitas Indonesia, Depok, Indonesia
*Corresponding author. Email: anisatul.auliya@ui.ac.id
Corresponding Author
Anisatul Auliya
Available Online 23 October 2026.
DOI
10.2991/978-2-38476-620-8_17How to use a DOI?
Keywords
ImersifA Technology; Destination Image; Revisit Intention; Sustainable Tourism
Abstract

This study aims to analyse the role of ImersifA technology in shaping destination image and its influence on visitor satisfaction as an effort to support sustainable tourism in museums. The study examines the dimensions of cognitive and affective destination image within the ImersifA attraction at the National Museum of Indonesia. The method used is a quantitative approach with data collected through questionnaires distributed to 92 respondents. The data were analysed using simple linear regression with the assistance of SPSS version 29. The results indicate that cognitive destination image has a positive and significant influence on visitor satisfaction, while affective destination image does not have a significant influence on visitor satisfaction. Cognitive image is reflected in aspects such as facilities, accessibility, and the quality of immersive technology, whereas affective image is associated with visitors’ emotional responses and feelings during the experience. These findings demonstrate that the functional and experiential aspects of ImersifA technology play a more important role in enhancing visitor satisfaction and supporting the sustainable development of museum destinations.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 October 2026
ISBN
978-2-38476-620-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-620-8_17How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Azka Nadhira Dwitami
AU  - Anisatul Auliya
PY  - 2026
DA  - 2026/10/23
TI  - Leveraging ImersifA Technology for Sustainable Tourism Growth: Evidence from Visitor Revisit Intention in Museum
BT  - Proceedings of the 8th International Conference of Vocational Education, Applied Science and Technology (ICVEAST 2026)
PB  - Atlantis Press
SP  - 205
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-620-8_17
DO  - 10.2991/978-2-38476-620-8_17
ID  - Dwitami2026
ER  -