Welcome to the Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025). The event brought together a diverse community of doctoral scholars, faculty, researchers, industry practitioners, and thought leaders, united by the central theme: “The Future of Marketing in a Virtual Borderless World.” The papers featured in this volume reflect the intellectual depth and diversity of discussions at the conference. They explore wide-ranging areas including digital and social-media marketing, AI-driven customer insights, consumer behavior, branding, sustainability, analytics, cross-border commerce, and transformative marketing. Together, these contributions highlight the evolving landscape of marketing theory and practice in an interconnected digital world.

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