Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)
44 authors
- Arora, Swaranjeet
- Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development
- Bajpai, Ashish
- Employee Engagement to Elicit Consumer Forgiveness in Service Firms
- Bhardwaj, Preshth
- Perceived Authenticity of Assam Handloom Products: A TPB Model of Awareness, Sustainable Brand Image, and the Role of Demographic Moderation
- Bhardwaj, Sangeeta Shah
- Exploring the Role of Agentic AI in building Organizational Agility: A Conceptual Model
- Chawla, Preeti
- Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development
- Chhillar, Neetu
- Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development
- Das, Ashavaree
- Transforming Social Media Marketing Education Through Competency-Based Learning: Integrating the 5E Framework for Enhanced Student Outcomes
- Dasb, Ashavaree
- Strategic Content Marketing for NRI Finance: A Multi-Platform Short-Form Video Engagement Analysis
- Dhanhanic, Mohamed Ahmed Al
- Strategic Content Marketing for NRI Finance: A Multi-Platform Short-Form Video Engagement Analysis
- Fahim, Sara
- From Belonging to Broadcasting: The Role of Social Identity in Youth-Driven Online Brand Advocacy (Working Paper)
- Gogoi, Ankita
- Perceived Authenticity of Assam Handloom Products: A TPB Model of Awareness, Sustainable Brand Image, and the Role of Demographic Moderation
- Gurusamy, Karpagavalli
- Perceived Authenticity of Assam Handloom Products: A TPB Model of Awareness, Sustainable Brand Image, and the Role of Demographic Moderation
- Kulkarni, Swati
- Healthcare and Digital Sensitivity in Tier 1 and Tier 2 Cities of India
- Kumar, Harsh
- Employee Engagement to Elicit Consumer Forgiveness in Service Firms
- Lebbar, Nada Sayarh
- Designing the Conceptual Framework for Automotive Aftermarket
- Lulla, Jharna
- Healthcare and Digital Sensitivity in Tier 1 and Tier 2 Cities of India
- Maddulety, K.
- Designing the Conceptual Framework for Automotive Aftermarket
- Mairaru, Shreesha
- Transforming Social Media Marketing Education Through Competency-Based Learning: Integrating the 5E Framework for Enhanced Student Outcomes
- Mairarua, Shreesha
- Strategic Content Marketing for NRI Finance: A Multi-Platform Short-Form Video Engagement Analysis
- Nandi, Saurav
- Designing the Conceptual Framework for Automotive Aftermarket
- Paheli, Pranati
- The Loss of Social Identity and its impact on Consumer Brand Choices
- Pathak, Anil Anand
- AI and Sustainable Consumer Decision-Making: A Conceptual Extension of the SEE Model
- Pathak, Anil Anand
- AI-driven Financial Decision-Making: A Bibliometric Review
- Rahman, Zillur
- The Multifaceted Role of Packaging: Product and Brand Perspectives
- Seetharaman, A.
- Designing the Conceptual Framework for Automotive Aftermarket
- Sehgal, Dinesh
- Exploring the Role of Agentic AI in building Organizational Agility: A Conceptual Model
- Sharma, Esha
- Navigating the Patient Journey: Integrating Technology
- Sharma, Kirti
- Peer-Review Statements
- Sharma, Kirti
- Navigating the Patient Journey: Integrating Technology
- Sharma, Kirti
- Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies
- Singh, Adarsh
- Decoding Sustainability Strategy in MSMEs: A Bibliometric and Content Exploration
- Singh, N. P.
- AI and Sustainable Consumer Decision-Making: A Conceptual Extension of the SEE Model
- Singh, N. P.
- AI-driven Financial Decision-Making: A Bibliometric Review
- Singh, N. P.
- Consumer Behavior towards Sustainable Products
- Sorout, Aradhana
- AI and Sustainable Consumer Decision-Making: A Conceptual Extension of the SEE Model
- Sorout, Aradhana
- AI-driven Financial Decision-Making: A Bibliometric Review
- Sorout, Aradhana
- Consumer Behavior towards Sustainable Products
- Tripathi, Shiv S.
- Peer-Review Statements
- Tyagi, Sanjay Kumar
- Transforming Social Media Marketing Education Through Competency-Based Learning: Integrating the 5E Framework for Enhanced Student Outcomes
- Vaid, Jatin
- Impact of Artificial Intelligence Enabled Marketing Strategies on Performance of MICE Hotels
- Yadav, Neetu
- Peer-Review Statements
- Yadav, Neetu
- Decoding Sustainability Strategy in MSMEs: A Bibliometric and Content Exploration
- Yadav, Shivani
- The Multifaceted Role of Packaging: Product and Brand Perspectives
- Yousuf, Sabeena
- From Belonging to Broadcasting: The Role of Social Identity in Youth-Driven Online Brand Advocacy (Working Paper)