Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

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Exploring the Role of Agentic AI in building Organizational Agility: A Conceptual Model

Authors
Dinesh Sehgal1, *, Sangeeta Shah Bhardwaj2
1FPM Scholar, Management Development Institute, Gurgaon, India
2Professor, Information Management Area, Management Development Institute, Gurgaon, India
*Corresponding author. Email: ssbharadwaj@mdi.ac.in
Corresponding Author
Dinesh Sehgal
Available Online 10 March 2026.
DOI
10.2991/978-94-6239-608-1_8How to use a DOI?
Keywords
Agentic AI; Organizational Agility; Dynamic Capabilities
Abstract

Artificial Intelligence has revolutionized multiple aspects of human life and has fundamentally changed the way we work, make decisions, communicate and solve problems. Over the years, AI has evolved to advance machine learning algorithms solving complex problems. The recent advancement in Generative AI driven by the advent of large learning models (LLMs) have significantly increased the capabilities of AI, enabling machines to generate content, images and videos. Generative AI has transformed how the content is being generated and consumed driven by human type conversational ‘Prompts’ made between man and the machine. The next phase of AI evolution is Agentic AI. Agentic AI extends the capabilities of both traditional AI and Generative AI by incorporating ‘autonomy’ and ‘goal directed’ reasoning. Based on theoretical grounding of dynamic capability of sensing, seizing and transforming, this paper is a conceptual study to explore the role of Agentic AI in driving external market agility and internal operational agility.

Based on the theoretical grounding of dynamic capability of sensing, seizing, transforming this paper explores the role of agentic AI in procurement and human resource and how it can help drive market capitalizing agility and operational adjustment agility.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
10 March 2026
ISBN
978-94-6239-608-1
ISSN
2352-5428
DOI
10.2991/978-94-6239-608-1_8How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dinesh Sehgal
AU  - Sangeeta Shah Bhardwaj
PY  - 2026
DA  - 2026/03/10
TI  - Exploring the Role of Agentic AI in building Organizational Agility: A Conceptual Model
BT  - Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)
PB  - Atlantis Press
SP  - 135
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-608-1_8
DO  - 10.2991/978-94-6239-608-1_8
ID  - Sehgal2026
ER  -