Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)

<Previous Article In Volume
Next Article In Volume>

Role of Social Media Marketing in Tourism

Authors
Suraj Singh1, *, Pukhraj Dadhich2, Amit Katoch3, Shikha Sharma4
1Research Scholar, Department of Management, Bhagwant University, Ajmer, Rajasthan, India
2Department of Management, Bhagwant University, Ajmer, Rajasthan, India
3Department of Tour and Travel, Government College, Dharamshala, Himachal Pradesh, India
4Associate Professor, Department of Tourism, Chandigarh University, Mohali, Punjab, India
*Corresponding author. Email: surajsambyal80@gmail.com
Corresponding Author
Suraj Singh
Available Online 13 August 2025.
DOI
10.2991/978-94-6463-799-1_18How to use a DOI?
Keywords
Social Media Marketing; Industry Perspective; Tourist Perspective; importance
Abstract

Tourism and Social Media Marketing are great duo, in which both complements each other. The former helps in having quality leisure time, while the latter attracts you and shares your experiences with everyone. All social media platforms greatly influence tourism activity. According to the International Tourist Research Centers, it was found that majority of all Travel and Tourism Businesses use social media to promote their products and destinations. And also, that majority of all travelers use social media to research destinations before booking a trip. This paper explores the significant role of social media marketing in the tourism industry. It examines how platforms such as Facebook, Instagram, and X have transformed the way businesses in tourism promote their services, interact with potential customers, and build brand loyalty among the tourists. The paper too, discusses the advantages and challenges of social media marketing, providing examples of successful campaigns and analyzing future trends in this rapidly evolving domain.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 August 2025
ISBN
978-94-6463-799-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-799-1_18How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Suraj Singh
AU  - Pukhraj Dadhich
AU  - Amit Katoch
AU  - Shikha Sharma
PY  - 2025
DA  - 2025/08/13
TI  - Role of Social Media Marketing in Tourism
BT  - Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
PB  - Atlantis Press
SP  - 199
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-799-1_18
DO  - 10.2991/978-94-6463-799-1_18
ID  - Singh2025
ER  -