Chromatic Journeys: Exploring the Interplay of Color, Emotion, and Culture in Shaping Tourist Experiences

DOI

10.2991/978-94-6463-799-1_19How to use a DOI?

Keywords

Color; Emotions; Culture; Interplay; Tourism Experiences

Abstract

This study introduces the Culture-Color-Emotion-Tourism (CCET) model, a comprehensive framework that explores the interplay between color schemes, emotional responses, cultural influences, and tourism outcomes. Using a mixed-methods approach, including a literature review, comparative case studies, and survey-based empirical research, the study analyzed how color influences tourist perceptions and behaviors. Survey findings indicate that 78% of respondents acknowledged the influence of color aesthetics in their travel decisions, with 35% preferring blue, followed by red (25%) and green (20%). Blue was predominantly associated with relaxation at beach resorts, while red evoked excitement in adventure tourism. Furthermore, 82% of participants reported choosing destinations based on visual appeal, emphasizing the significance of color in destination branding. The CCET model offers actionable insights for destination planners, marketers, and event managers to enhance tourist satisfaction and encourage revisits. It also advocates for culturally sensitive color applications in tourism design to ensure inclusive and authentic experiences. Future research directions include the integration of AI for personalized color-emotion experiences, cross-cultural color perception studies, and the development of emotional maps for tourism planning.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rajeev Semwal
AU  - Nandita Tripathi
AU  - Rajnish Kohli
AU  - Pankaj Mehta
AU  - Arpit Sharma
AU  - Priyanka Tyagi
PY  - 2025
DA  - 2025/08/13
TI  - Chromatic Journeys: Exploring the Interplay of Color, Emotion, and Culture in Shaping Tourist Experiences
BT  - Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
PB  - Atlantis Press
SP  - 217
EP  - 235
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-799-1_19
DO  - 10.2991/978-94-6463-799-1_19
ID  - Semwal2025
ER  -