Evaluating the Influence of Social Media Marketing on Students’ Perception of Career Opportunities in the Tourism Industry - A Review Analysis

DOI

10.2991/978-94-6463-799-1_10How to use a DOI?

Keywords

social media marketing; higher education institutions (HEIs); perception; career opportunities; Tourism industry; Innovation

Abstract

This research investigates the impact of social media marketing on students’ perceptions of job prospects within the tourism sector. Given the significant influence of social media on forming ideas and professional ambitions, it is imperative to comprehend its effect on student decision-making. This research employs a systematic assessment of current literature and secondary data analysis to investigate the impact of digital marketing methods on students’ awareness and attitudes regarding tourism careers. The findings indicate that although social media improves professional visibility and engagement, its efficacy is constrained by students’ irregular utilization of career decision-making and the risk of encountering deceptive employment expectations. The research emphasizes the necessity of incorporating systematic career counseling, ethical marketing principles, and collaboration between academia and industry to optimize the advantages of social media marketing. These conclusions have substantial implications for higher education institutions, legislators, and tourist sector stakeholders seeking to utilize social media for career advancement and workforce preparedness.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Pratibha Sahu
AU  - Trilochan Kumar
AU  - Devesh Nigam
PY  - 2025
DA  - 2025/08/13
TI  - Evaluating the Influence of Social Media Marketing on Students’ Perception of Career Opportunities in the Tourism Industry - A Review Analysis
BT  - Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
PB  - Atlantis Press
SP  - 100
EP  - 105
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-799-1_10
DO  - 10.2991/978-94-6463-799-1_10
ID  - Sahu2025
ER  -