Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)

<Previous Article In Volume
Next Article In Volume>

An Analytical Study on the Influence of 5-Star Category Hotels Eco-Friendly Practices on Consumers Purchasing Decision

Authors
Neetesh Bakshi1, *, Ajit Kumar Singh2
1Research Scholar, Chandigarh University, Mohali, Punjab, India
2Professor, University Institute of Tourism & Hospitality Management, Chandigarh University, Mohali, Punjab, India
*Corresponding author. Email: neeteshbakshi@gmail.com
Corresponding Author
Neetesh Bakshi
Available Online 13 August 2025.
DOI
10.2991/978-94-6463-799-1_11How to use a DOI?
Keywords
Eco-Friendly Hotels; Eco-Friendly Practices; Purchase Decision; Consumers; Five-Star Category Hotel
Abstract

The goal of this study is to explore how eco-friendly practices adopted by hotels influence consumers’ decisions when choosing where to stay. To gather insights, we created a structured questionnaire and collected responses throughout August 2023. We asked questions related to our objectives using a 5-point Likert scale. For data collection, we used a convenience sampling method. The primary focus was to assess how these eco-friendly practices affect consumers’ hotel selection. To achieve our study’s goals, we employed central tendency methods. Our findings revealed that the top six eco-friendly practices that significantly sway consumer choices include using natural landscaping in public areas, offering eco-friendly products, implementing key card-controlled lighting and temperature in rooms, ensuring natural ventilation, utilizing biodegradable products, and donating to environmental NGOs. Additionally, this research shed light on how male and female consumers make decisions regarding eco-friendly hotels, as well as the influence of these practices on the purchasing choices of both single and married consumers.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 August 2025
ISBN
978-94-6463-799-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-799-1_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Neetesh Bakshi
AU  - Ajit Kumar Singh
PY  - 2025
DA  - 2025/08/13
TI  - An Analytical Study on the Influence of 5-Star Category Hotels Eco-Friendly Practices on Consumers Purchasing Decision
BT  - Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
PB  - Atlantis Press
SP  - 106
EP  - 121
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-799-1_11
DO  - 10.2991/978-94-6463-799-1_11
ID  - Bakshi2025
ER  -