The Impact of Automation on the Employment Structure of Travel Agencies and Tour Operators in Shillong

DOI

10.2991/978-94-6463-799-1_4How to use a DOI?

Keywords

Automation; Impact; Employment Structure

Abstract

Automating is a technological advance that Shillong’s tourist industry uses to increase output, client satisfaction, and the level of service. This paper aims to understand how employment in travel agencies and tour operators is impacted by automation in Shillong. A qualitative research approach is used through an in-depth semi-structured interview for fifty participants including managers, staff, accountants, and HR personnel were interviewed to find out how automation is affecting job descriptions, skills, and employment trends in these companies. Nvivo15, and Braun and Clare’s (2006) six steps for thematic analysis were followed to analyze the data collected.

The findings reveal the need for a shift from non-technical roles to roles requiring higher technical competence and knowledge. In particular, the study points to the fact that daily work that was done by the employees has had to be done more efficiently e.g. online booking, data analysis, and customer relationship management. In addition, while automation has improved the efficiency of operations and performance, there is a need for constant learning and upgrading to avoid job displacement and to make the workforce ready as shown by the study. Planning is essential to ensure that the workforce is equipped to handle the new technological challenges posed by Automation in the Shillong Tourism industry. This indicates that this study has implications for the need for industry and education collaboration, specialized training programs, and policy changes to address workforce transition and employment sustainability in Shillong’s travel and tourism sector.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Atorika Lamare
AU  - Aman Kumar
PY  - 2025
DA  - 2025/08/13
TI  - The Impact of Automation on the Employment Structure of Travel Agencies and Tour Operators in Shillong
BT  - Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
PB  - Atlantis Press
SP  - 27
EP  - 40
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-799-1_4
DO  - 10.2991/978-94-6463-799-1_4
ID  - Lamare2025
ER  -