Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)

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Gen Z’s Influence on Tourism and Hospitality Practices in the Context of Cultural Persistence and Revival

Authors
Swati Haridas Deshani1, Preeti Agrawat2, Saurabh Bharti3, *
1Ph. D Scholar of Vivekananda Global University, Department of Hotel Management, Jaipur, India
2Associate Professor, Department of Management Studies, Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, India
3Assistant Professor- Senior Grade, Department of Front Office, Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, India
*Corresponding author. Email: Saurabh.bharti@manipal.edu
Corresponding Author
Saurabh Bharti
Available Online 13 August 2025.
DOI
10.2991/978-94-6463-799-1_5How to use a DOI?
Keywords
Cultural preservation; Gen Z; Sustainable tourism; Cultural authenticity; Heritage conservation
Abstract

In this study, qualified tourism and hospitality industry explore Generation Z’s role in responsible tourism and hospitality, focusing on their contributions to cultural heritage preservation, indigenous societies, and the local traditions. It examines Gen Z’s preferences for vintage hotels, themed accommodations, and immersive cultural experiences as a means to restore historical landmarks and promote cultural identity. The fact that in addition to this, their use of digital media enables cultural exchange and unearths hidden traditional customs is quite significant. While sustainable tourism and cultural preservation have been studied, limited research exists on how Gen Z’s travel behaviours impact these areas. The article deals with the issue by examining how Gen Z’s tourism choices are key to sustainable local development and cultural viability.

The study employed a narrative analysis, which enabled the researchers Gen Z tourists, lodging staff, and cultural experience developers. It is interesting that the main outcomes of the research have demonstrated some interesting Gen Z-driven tourism initiatives, including cultural dishes promotion, historical site preservation, and other interactive programs that combine modern and traditional experiences. The rising interest in educational and immersive tourism experiences is a platform for the implementation of new strategies for local development and community-led cultural preservation.

Summing up, the study spotlights Gen Z’s unprecedented influence on the tourism industry, thus vetting cultural renewal besides ensuring long-term preservation for posterity.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 August 2025
ISBN
978-94-6463-799-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-799-1_5How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Swati Haridas Deshani
AU  - Preeti Agrawat
AU  - Saurabh Bharti
PY  - 2025
DA  - 2025/08/13
TI  - Gen Z’s Influence on Tourism and Hospitality Practices in the Context of Cultural Persistence and Revival
BT  - Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025)
PB  - Atlantis Press
SP  - 41
EP  - 51
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-799-1_5
DO  - 10.2991/978-94-6463-799-1_5
ID  - Deshani2025
ER  -