Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)

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Tourism-Based MSME Empowerment Strategies to Boost the Local Economy

Authors
Ajang Gunawan1, Bintang Syahruuramadhan1, *, Diki Herdiana1
1Department of Management, Universitas Komputer Indonesia, Bandung, Indonesia
*Corresponding author. Email: bintangsyahruuramadhan@gmail.com
Corresponding Author
Bintang Syahruuramadhan
Available Online 22 December 2025.
DOI
10.2991/978-94-6463-934-6_17How to use a DOI?
Keywords
MSMEs; Tourism; Empowerment; Local Economy; Local Wisdom
Abstract

This research investigates strategies on the empowerment of micro, small and medium enterprises (MSMEs) in tourism contexts to support sustainable local economic development. A qualitative case study with a participatory approach was undertaken in Pangalengan village, Bandung Regency, West Java, Indonesia, in January–June 2024. Data were obtained through interviews, focus group discussions, and field observation. The results demonstrate that four strategies were the most effective: (1) entrepreneurship training and digital marketing for MSME operators, (2) developing local products based on culture and local wisdom, (3) multi-stakeholder collaboration consisting of the local government, universities and the community, and (4) information technology adoption to promote, distribute and manage finances. The implementation of these strategies resulted in a 30% increase in tourist visits and a 45% increase in the market reach of MSMEs within 6 months. The strengthening of human resources, product innovation, and stakeholder synergy confirms that tourism-based MSME development is an effective mechanism for increasing local economic impact while still maintaining cultural identity.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)
Series
Atlantis Advances in Applied Sciences
Publication Date
22 December 2025
ISBN
978-94-6463-934-6
ISSN
3091-4442
DOI
10.2991/978-94-6463-934-6_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ajang Gunawan
AU  - Bintang Syahruuramadhan
AU  - Diki Herdiana
PY  - 2025
DA  - 2025/12/22
TI  - Tourism-Based MSME Empowerment Strategies to Boost the Local Economy
BT  - Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)
PB  - Atlantis Press
SP  - 143
EP  - 149
SN  - 3091-4442
UR  - https://doi.org/10.2991/978-94-6463-934-6_17
DO  - 10.2991/978-94-6463-934-6_17
ID  - Gunawan2025
ER  -