Analysis of the New Era Internet Fengqiao Model Leading Public Opinion Management Pathways

DOI

10.2991/978-2-38476-462-4_90How to use a DOI?

Keywords

Internet Fengqiao Model; Internet Public Opinion; Political Security

Abstract

With the rapid development of internet society and the geometric growth in the number of netizens, new challenges have emerged for public opinion work in the new era. Under the circumstances of increasingly polarized netizen circles, once internet public opinion is handled improperly, especially when emergency public opinion incidents are mismanaged, combined with socially sensitive topics and hot issues, it becomes extremely easy to place the government in a passive position, thereby affecting national political security and social stability. Based on this background, the Internet Fengqiao Model has emerged and continues to innovate, promoting high-quality development of public opinion work and becoming a viable path for advancing internet ecological environment governance in the new era. The Internet Fengqiao Model adheres to a people-centered approach, follows a pattern of consultation, co-construction, and sharing, takes the guidance of internet public opinion as its key direction, and uses modern information technology as support. It represents an innovative development of the Fengqiao Model in the new era. Through integration with netizen circle formation, it achieves the goal of keeping small matters within circles, preventing major issues from becoming confrontational, and stopping contradictions from erupting, resolving conflicts through official media and addressing them at the nascent stage of public opinion outbreaks. This has important guiding significance for managing and channeling emergency internet public opinion.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ziliang Xiong
AU  - Muyao Li
PY  - 2025
DA  - 2025/09/12
TI  - Analysis of the New Era Internet Fengqiao Model Leading Public Opinion Management Pathways
BT  - Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
PB  - Atlantis Press
SP  - 798
EP  - 804
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-462-4_90
DO  - 10.2991/978-2-38476-462-4_90
ID  - Xiong2025
ER  -