Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)

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Exploring the Development Path of Dujiangyan’s Cultural and Creative Industry

Authors
Ruiming Yang1, Mengdi Li1, Changtai Lu1, *
1Sichuan Agricultural University, Chengdu, China
*Corresponding author. Email: 343754897@qq.com
Corresponding Author
Changtai Lu
Available Online 12 September 2025.
DOI
10.2991/978-2-38476-462-4_77How to use a DOI?
Keywords
Dujiangyan; Cultural and Creative Industry; Cultural and Creative Industrial Park
Abstract

Dujiangyan City possesses abundant cultural resources, including World Cultural Heritage sites like “Mount Qingcheng-Dujiangyan.” However, the development of its cultural and creative (hereafter “cultural-creative” or “CC”) industry is suboptimal, primarily facing issues such as insufficient product creativity, severe homogenization, disjointed industrial chains, weak enterprise collaboration, and outdated industrial models. Based on field research, this paper proposes establishing a Dujiangyan Cultural and Creative Industrial Park as the core solution. By integrating resources, aggregating talent, strengthening innovation, and extending the industrial chain, the aim is to construct a comprehensive “Creative Incubation - Digital Manufacturing - Channel Sales” ecosystem. This will drive the transformation and upgrading of Dujiangyan’s CC industry towards high-quality, distinctive, and branded development, fostering its high-quality and sustainable growth.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 September 2025
ISBN
978-2-38476-462-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-462-4_77How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruiming Yang
AU  - Mengdi Li
AU  - Changtai Lu
PY  - 2025
DA  - 2025/09/12
TI  - Exploring the Development Path of Dujiangyan’s Cultural and Creative Industry
BT  - Proceedings of the 2025 9th International Seminar on Education, Management and Social Sciences (ISEMSS 2025)
PB  - Atlantis Press
SP  - 685
EP  - 690
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-462-4_77
DO  - 10.2991/978-2-38476-462-4_77
ID  - Yang2025
ER  -