Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)

Consolidation and Strategy of Gerindra Party in the 2024 Election

Authors
Sugiat Santoso1, *, Heri Kusmanto2, Muhammad Arifin Nasution2, Hendra Dermawan Siregar2
1Universitas Sumatera Utara, Medan, Indonesia
2Universitas Sumatera, Utara, Indonesia
*Corresponding author. Email: santososugiat45@gmail.com
Corresponding Author
Sugiat Santoso
Available Online 17 November 2025.
DOI
10.2991/978-2-38476-483-9_10How to use a DOI?
Keywords
personality; leadership; party consolidation; political meritocracy
Abstract

The success of the Gerindra Party as a political party that is able to survive in national politics cannot be separated from the leadership of Prabowo Subianto as a symbol of party leadership in carrying out political consolidation, both related to party ideology, strategy, and movement discipline. Prabowo’s personality and leadership factors have been the mainstays of the success of the Gerindra Party since its founding until now in the entire party consolidation process from the national and provincial to district/city levels in many regions in Indonesia to be able to survive in four (times) elections and finally achieve power with Prabowo’s election as President of the Republic of Indonesia for the 2024-2029 term. This research method is qualitative research with descriptive analysis. The purpose of this study is to analyze how Prabowo’s figure becomes a symbol of party leadership. The results of this study explain the choice of the Gerindra Party to implement political meritocracy, although the nuances are very positive in terms of political morality, has not been fully understood by the community. The election system in Indonesia, which is open and adopts a multi-party system, has an impact on the community’s choice not being narrowed down to the Gerindra Party in the regions. During the campaign, Prabowo’s position as a presidential candidate meant that he had to campaign not only specifically for the Gerindra Party because morally Prabowo was supported by coalition political parties.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 November 2025
ISBN
978-2-38476-483-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-483-9_10How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Sugiat Santoso
AU  - Heri Kusmanto
AU  - Muhammad Arifin Nasution
AU  - Hendra Dermawan Siregar
PY  - 2025
DA  - 2025/11/17
TI  - Consolidation and Strategy of Gerindra Party in the 2024 Election
BT  - Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
PB  - Atlantis Press
SP  - 72
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-483-9_10
DO  - 10.2991/978-2-38476-483-9_10
ID  - Santoso2025
ER  -