The Role of Information Quality in Increasing Repurchase Interest with Customer Satisfaction as A Mediator
- DOI
- 10.2991/978-2-38476-428-0_2How to use a DOI?
- Keywords
- Information Quality; Customer Satisfaction; Repurchase Intention
- Abstract
Information quality has received special attention in the context of e-marketing, due to its important role in increasing customer satisfaction and repurchase intention. This study aims to identify the role of information quality and satisfaction on repurchase intention. This study used the Convenience Sampling method with 100 respondents. We analyzed the data using Smart-PLS (Partial Least Square) for Structural Equation Modeling (SEM). The results show that information quality has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on repurchase intention. This study provides further suggestions on how consumers using marketplaces, especially Shopee, can improve information quality and customer satisfaction with products on their marketplaces.
- Copyright
- © 2025 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Ari Dwi Astono AU - Nurhayati Nurhayati AU - Firdaus Firdaus PY - 2025 DA - 2025/05/31 TI - The Role of Information Quality in Increasing Repurchase Interest with Customer Satisfaction as A Mediator BT - Proceedings of the 3th Lawang Sewu International Symposium on Humanities and Social Sciences 2024 (LEWIS HUSO 2024) PB - Atlantis Press SP - 3 EP - 23 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-428-0_2 DO - 10.2991/978-2-38476-428-0_2 ID - Astono2025 ER -