Proceedings of the 3th Lawang Sewu International Symposium on Humanities and Social Sciences 2024 (LEWIS HUSO 2024)

The Role of Information Quality in Increasing Repurchase Interest with Customer Satisfaction as A Mediator

Authors
Ari Dwi Astono1, *, Nurhayati Nurhayati1, Firdaus Firdaus1
1Universitas Muhammadiyah Semarang, Semarang, Central Java, 50273, Indonesia
*Corresponding author. Email: aridwi@unimus.ac.id
Corresponding Author
Ari Dwi Astono
Available Online 31 May 2025.
DOI
10.2991/978-2-38476-428-0_2How to use a DOI?
Keywords
Information Quality; Customer Satisfaction; Repurchase Intention
Abstract

Information quality has received special attention in the context of e-marketing, due to its important role in increasing customer satisfaction and repurchase intention. This study aims to identify the role of information quality and satisfaction on repurchase intention. This study used the Convenience Sampling method with 100 respondents. We analyzed the data using Smart-PLS (Partial Least Square) for Structural Equation Modeling (SEM). The results show that information quality has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on repurchase intention. This study provides further suggestions on how consumers using marketplaces, especially Shopee, can improve information quality and customer satisfaction with products on their marketplaces.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3th Lawang Sewu International Symposium on Humanities and Social Sciences 2024 (LEWIS HUSO 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 May 2025
ISBN
978-2-38476-428-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-428-0_2How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ari Dwi Astono
AU  - Nurhayati Nurhayati
AU  - Firdaus Firdaus
PY  - 2025
DA  - 2025/05/31
TI  - The Role of Information Quality in Increasing Repurchase Interest with Customer Satisfaction as A Mediator
BT  - Proceedings of the 3th Lawang Sewu International Symposium on Humanities and Social Sciences 2024 (LEWIS HUSO 2024)
PB  - Atlantis Press
SP  - 3
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-428-0_2
DO  - 10.2991/978-2-38476-428-0_2
ID  - Astono2025
ER  -