An Analysis of Social Media Operation Policies in Japanese Prefectural Governments

DOI

10.2991/978-94-6463-835-6_56How to use a DOI?

Keywords

Social Media Operation Policies; Information dissemination; Japanese Local Government; Risk Management

Abstract

This study examines the regional disparities in the use of X by Japanese prefectural governments during the COVID-19 pandemic, focusing on the role of institutional social media operation policies. While some prefectures actively disseminated timely and frequent updates, others lagged behind, raising questions about the structural and policy-based factors underlying such variation. Through a comparative case analysis of six prefectures, Tokyo, Osaka, Aichi, Aomori, Hokkaido, and Yamagata, this research investigates the content and objectives of social media policies, user communication strategies, and legal-ethical frameworks. The findings reveal considerable inconsistencies in policy design: some governments emphasize internal operational clarity, while others focus on communication or staff guidance. Most adopt a unidirectional communication model, with limited mechanisms for citizen feedback. Legal provisions on misinformation, privacy, and intellectual property vary significantly in scope and specificity. This study underscores the necessity of developing standardized, transparent, and responsive social media governance frameworks in Japanese local governments. It advocates for further research on policy practice alignment, particularly through empirical analysis of post behavior and staff interviews.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wen Jin
PY  - 2025
DA  - 2025/09/17
TI  - An Analysis of Social Media Operation Policies in Japanese Prefectural Governments
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 523
EP  - 534
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_56
DO  - 10.2991/978-94-6463-835-6_56
ID  - Jin2025
ER  -