Financial Analysis and Investment Evaluation of Enlight Media: A Ratio-Based Approach

DOI

10.2991/978-94-6463-835-6_42How to use a DOI?

Keywords

Financial Analysis; ENLIGHT MEDIA; P/E ratio; investment

Abstract

This paper presents a comprehensive financial analysis of Enlight Media, one of China’s leading private media and entertainment groups. By examining eight key financial ratios—price-earnings ratio, net profit margin, price-to-book ratio, debt-to-asset ratio, equity-to-asset ratio, earnings per share, current ratio, and dividend yield—the study evaluates the company’s profitability, financial stability, and investment potential. Enlight Media demonstrates several advantages, including strong content production capabilities, leadership in animated film production, and a relatively low debt ratio, which contribute to its financial resilience and market competitiveness. However, the company’s performance is highly sensitive to individual box office results, leading to significant fluctuations in key indicators such as ROE, ROA, and EPS. While the market holds high expectations for Enlight Media’s future growth, as reflected in its elevated valuation ratios, the low dividend yield may deter income-focused investors. The findings highlight both the growth opportunities and the risks associated with investing in the film and television sector. Investors are advised to closely monitor the release schedule and box office performance of major animated projects, while also comparing industry benchmarks to assess valuation rationality. This analysis aims to support informed investment decisions regarding Enlight Media in a volatile but promising industry landscape.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingyi Qiu
PY  - 2025
DA  - 2025/09/17
TI  - Financial Analysis and Investment Evaluation of Enlight Media: A Ratio-Based Approach
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 400
EP  - 406
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_42
DO  - 10.2991/978-94-6463-835-6_42
ID  - Qiu2025
ER  -