Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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Comprehensive Financial and Economic Analysis of East Money Information Co., Ltd.

Authors
Zijing Peng1, *
1Guangzhou Zhixin Middle School, Guangzhou, Guangdong, China
*Corresponding author. Email: 13434118328@139.com
Corresponding Author
Zijing Peng
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_41How to use a DOI?
Keywords
SWOT Analysis; PESTEL Analysis; Financial Statement Analysis
Abstract

This paper presents a comprehensive financial and strategic analysis of East Money Information Co., Ltd., a leading firm in China’s digital finance industry. The study aims to assess the company’s investment value and operational health through a dual approach: qualitative analysis using SWOT and PESTEL frameworks, and quantitative financial statement analysis focusing on liquidity, profitability, activity, and debt ratios. Results show that East Money benefits from a strong market presence, technological innovation, and a capital-light business model. However, challenges such as high financial leverage, declining return on equity, and dependence on trading volume highlight key financial risks. Strategic recommendations include enhancing liquidity, optimizing capital structure, and closely monitoring asset performance. The findings provide investors with long-term insights into East Money’s growth potential and risk exposure. More broadly, the research offers valuable perspectives on how internet-based financial firms in China navigate evolving market dynamics and regulatory environments, contributing to the understanding of fintech development in emerging economies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_41How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zijing Peng
PY  - 2025
DA  - 2025/09/17
TI  - Comprehensive Financial and Economic Analysis of East Money Information Co., Ltd.
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 392
EP  - 399
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_41
DO  - 10.2991/978-94-6463-835-6_41
ID  - Peng2025
ER  -