A Study on Customer Trust and Repurchase Behavior in the Metabolism-Regulating Functional Food Industry

Shuo Lin; Gui-Cheng Shi

doi:10.2991/978-94-6239-787-3_44

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A Study on Customer Trust and Repurchase Behavior in the Metabolism-Regulating Functional Food Industry

Authors

Shuo Lin¹, Gui-Cheng Shi¹^{, *}

¹School of Business, Macau University of Science and Technology, Avenida WaiLong, Taipa, 999078, Macau, China

^*Corresponding author. Email: gcshi@must.edu.mo

Corresponding Author

Gui-Cheng Shi

Available Online 29 September 2026.

DOI: 10.2991/978-94-6239-787-3_44 How to use a DOI?
Keywords: Metabolism-Regulating Functional Food; Customer Trust; Repurchase Behavior; Social Bonding; Perceived Value
Abstract: As overweight and obesity increase, metabolism-regulating functional foods have become an important solution for weight management and metabolic health. However, consumers’ skepticism regarding efficacy and safety hinders the development of customer trust and repurchase behavior. Drawing on embedded market theory, this study examines how social bonding and perceived value shape customer trust in the metabolism-regulating functional food industry. Perceived value is conceptualized through three dimensions: functional value, personalized guidance, and public word-of-mouth. Customer trust is treated as the mechanism through which these factors may translate into repurchase behavior. In addition, consumer health literacy is incorporated as a boundary condition affecting the proposed relationships. The study is expected to extend research on consumer trust in functional food consumption and offer practical insights for firms seeking to retain customers.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2026 4th International Conference on Management Innovation and Economy Development (MIED 2026)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 September 2026
ISBN: 978-94-6239-787-3
ISSN: 2352-5428
DOI: 10.2991/978-94-6239-787-3_44 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Shuo Lin
AU  - Gui-Cheng Shi
PY  - 2026
DA  - 2026/09/29
TI  - A Study on Customer Trust and Repurchase Behavior in the Metabolism-Regulating Functional Food Industry
BT  - Proceedings of the 2026 4th International Conference on Management Innovation and Economy Development (MIED 2026)
PB  - Atlantis Press
SP  - 456
EP  - 461
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-787-3_44
DO  - 10.2991/978-94-6239-787-3_44
ID  - Lin2026
ER  -

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