Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

The Influence of Anime Content on Young Students’ Academic Interests: A Qualitative Study of Comic Con Participants

Authors
Tianyi Gao1, *, Fanbin Ceng2
1Guangdong experimental school, Guangzhou, China
2Texas State University, San Marcos, TX, USA
*Corresponding author. Email: 18125799817@163.com
Corresponding Author
Tianyi Gao
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_60How to use a DOI?
Keywords
Anime content; Academic interest; Learning motivation; Comic Con
Abstract

The purpose of this qualitative study is to investigate the effect of anime content and Comic-Con participation on young students’ academic interests, learning motivation, and social behavior. Drawing upon grounded theory methodology, the research analyzes data collected from semi-structured interviews with secondary and university students aged 12–24. The findings of this study acknowledge that anime content promotes foreign language learning—especially Japanese—and reinforces interest in art, science, and cultural studies. Moreover, Comic-Con events serve as vital social platforms: they enhance participants’ skills, confidence, and career awareness. The study—however—also identifies challenges: academic procrastination owing to excessive anime consumption; the commercialization of Comic-Con culture influencing youth consumption behaviors. The research not only concludes that anime culture’s impact is multifaceted and varies depending on individual characteristics, time management skills, and socio-cultural backgrounds, but also provides practical insights for integrating anime culture into education (while mitigating its possible drawbacks).

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_60How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Tianyi Gao
AU  - Fanbin Ceng
PY  - 2025
DA  - 2025/11/11
TI  - The Influence of Anime Content on Young Students’ Academic Interests: A Qualitative Study of Comic Con Participants
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 516
EP  - 535
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_60
DO  - 10.2991/978-2-38476-475-4_60
ID  - Gao2025
ER  -