Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

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The Evolution of All-Female Bands: A Comparative Analysis of Business Models in Western and Japanese Markets

Authors
Xinwen Xu1, *
1BSc Business and Management, School of Social Science and Law, University of Bristol, Bristol, BS8 1QU, United Kingdom
*Corresponding author. Email: ly23888@bristol.ac.uk
Corresponding Author
Xinwen Xu
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_154How to use a DOI?
Keywords
Commercialisation Strategies; Media-mix Model; Consumer Behaviour
Abstract

In recent years, all-female bands have gained renewed visibility in both Western and Japanese music industries, yet their commercialisation strategies differ significantly. This study examines how these bands operate under two distinct models: the Western model, built on album sales, touring, and social media marketing; and Japan’s media-mix model, which integrates music, anime, games, and merchandise into multi-platform franchises. Through comparative analysis and quantitative engagement metrics, the research evaluates the adaptability and sustainability of each model in a rapidly evolving digital landscape. Findings indicate that while Western bands often struggle with revenue instability and intense competition, Japanese bands benefit from structured cross-media strategies, though they face challenges in global expansion. Overall, the study concludes that the hybrid evolution of the media-mix model—blending live performance with digital engagement offers a more resilient path for the future of all-female bands.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_154How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinwen Xu
PY  - 2025
DA  - 2025/11/11
TI  - The Evolution of All-Female Bands: A Comparative Analysis of Business Models in Western and Japanese Markets
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 1435
EP  - 1446
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_154
DO  - 10.2991/978-2-38476-475-4_154
ID  - Xu2025
ER  -