A Study Was Conducted on the Multimodal Translation and Dissemination of Zhoushan’s Red Tourism Culture from the Skopos Theory

DOI

10.2991/978-2-38476-475-4_36How to use a DOI?

Keywords

Skopos Theory; Multimodal communication; Cross-cultural adaptation; Zhoushan

Abstract

This study explores multimodal translation of Zhoushan’s red tourism texts via Skopos Theory, examining cultural terms and AR integration. Case analyses reveal that functional adaptation, cultural adaptation, and multimodal coordination effectively balance historical authenticity with cross-cultural communication. The research highlights the dual necessity of standardized terminology and ethical representation for global dissemination of China’s red tourism narratives.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Nijia Linyu
AU  - Zhiyi Wu
AU  - Jiadai Mao
PY  - 2025
DA  - 2025/11/11
TI  - A Study Was Conducted on the Multimodal Translation and Dissemination of Zhoushan’s Red Tourism Culture from the Skopos Theory
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 303
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_36
DO  - 10.2991/978-2-38476-475-4_36
ID  - Linyu2025
ER  -