An Analytical Study on Adaptation of Data Management Practises by Organisations for Ensuring Personal Data Protection of Consumers

DOI

10.2991/978-2-38476-426-6_21How to use a DOI?

Keywords

Data Management; Personal Data; Data Protection; Digital Privacy; Consumer rights

Abstract

The world today is functioning with the help of data. Data has become so imminent factor in every industry’s growth and being. It is now considered an asset to an entity, because of its usage in varied ways. In the present scenario, data collection and processing helps a corporate body in market analysis, targeted marketing, market research and predictive analysis. This list is not exhaustive and the data caters to several other factors that determine an industry’s growth.

With the advent of Bigdata, Cloud computing and AI the data processing has become even more easier and advanced. But, in the phenomenon of advanced technology, several personal information and sensitive data gets processed without the data principal’s informed consent. A client or a consumer need to be in the know of the entire detail regarding the flow of his personal data and the reason it is being processed within the industry. Otherwise, the industry is at the risk of losing the consumer’s trust and thereby the consumer itself.

Data management is one of the efficient ways in which the consumer/client’s data is received, stored and processed by the organisation in a structured and accountable manner. This ensures that the data is safe, and the consumers are rest assured that their personal data is secured from any kinds of breach, abuse or misuse. This research paper examines the importance of data management and its effectiveness in dealing with the personal data of the customers, with acumen. Laws, regulations and policies safeguard the rights of a consumer and her data, but it is the organisation’s obligation to adapt self-regulatory measures in order to hold on to the trust that their consumer’s pose upon them.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - V. Sangeetha Lakshmi
AU  - P. Brinda
PY  - 2025
DA  - 2025/06/06
TI  - An Analytical Study on Adaptation of Data Management Practises by Organisations for Ensuring Personal Data Protection of Consumers
BT  - Proceedings of the National Seminar on Enhancing Privacy Protection in the Digital Age: Legal Challenges & Innovations (NSEPPDA 2025)
PB  - Atlantis Press
SP  - 425
EP  - 442
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-426-6_21
DO  - 10.2991/978-2-38476-426-6_21
ID  - Lakshmi2025
ER  -