Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)

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The Active Provision of Surplus Value in the Perspective of Emotional and Cognitive Capital in the Internet Era - Based on the Virtual Idol Industry

Authors
Jiaxin Luo1, *
1Business school, Dalian University of Foreign Language, Dalian, Liaoning, 116044, China
*Corresponding author. Email: 1253409768@qq.com
Corresponding Author
Jiaxin Luo
Available Online 22 December 2025.
DOI
10.2991/978-94-6463-916-2_20How to use a DOI?
Keywords
surplus value; virtual idol; effect; emotional; cognitive capital
Abstract

This article examines how capital captures surplus value through emotional and cognitive capital in the age of Internet. The article points out that amid economic downturn, people pursue idealized lives in the virtual world to relieve the pressure of reality. Virtual idols and anime characters have become emotional anchors, and fans enhance the popularity of the characters through social interactions, thereby expanding the market for consumer goods. The integration of brands and networks enhances the overall user experience, prompting consumers to pay a premium for superior experience. This emotional investment not only reduces production costs, but also increases productivity and revenue. Simultaneously, this trend enables the industry to prioritize quality control of virtual character-related products and services to meet market demands. Consumers actively generate surplus value through virtual icons and emotions engagement, which is becoming increasingly important in modern society.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
22 December 2025
ISBN
978-94-6463-916-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-916-2_20How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaxin Luo
PY  - 2025
DA  - 2025/12/22
TI  - The Active Provision of Surplus Value in the Perspective of Emotional and Cognitive Capital in the Internet Era - Based on the Virtual Idol Industry
BT  - Proceedings of the 2025 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025)
PB  - Atlantis Press
SP  - 166
EP  - 172
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-916-2_20
DO  - 10.2991/978-94-6463-916-2_20
ID  - Luo2025
ER  -