Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Influence of Attractiveness, Discount, and Brand Image on Repurchase Intention with Consumer Satisfaction as A Mediation Variable

Authors
Riski Syahreni Hasibuan1, *, Abror Abror1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: riskisyahreni20@gmail.com
Corresponding Author
Riski Syahreni Hasibuan
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_88How to use a DOI?
Keywords
Advertising Attractiveness; Discount; Brand Image; Repurchase Intention; Consumer Satisfaction
Abstract

This research attempts to examine the impact of influence advertising attractiveness, discount and brand image on repurchase intentions with consumer satisfaction as a mediation variable for wardah products in the shopee application. The number of samples in this study were 210 respondents. Data collection was carried out by distributing online questionnaires and data processing done with SmartPLS software. The study’s findings suggest that (1) advertising attractiveness positive and significant to consumer satisfaction with wardah products in the shopee application. (2) discounts positive and significant to consumer satisfaction with wardah products in the shopee application. (3) customer satisfaction is positively and significantly impacted by brand image with wardah products in the shopee application. (4) advertising attractiveness has a favourable and noteworthy impact on the repurchase intention with wardah products in the shopee application. (5) discounts positive and significant to repurchase intention with wardah products in the shopee application. (6) brand Image has a favourable and noteworthy impact on the repurchase intention wardah products in the shopee application. (7) consumer satisfaction has a favourable and noteworthy impact on consumer’s intentions to buy more wardah products in the shopee application.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_88How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Riski Syahreni Hasibuan
AU  - Abror Abror
PY  - 2025
DA  - 2025/09/16
TI  - The Influence of Attractiveness, Discount, and Brand Image on Repurchase Intention with Consumer Satisfaction as A Mediation Variable
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1077
EP  - 1092
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_88
DO  - 10.2991/978-94-6463-839-4_88
ID  - Hasibuan2025
ER  -