Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Level of Effectiveness Podcast as New Medium Learning

Authors
Abdul Rauf Ridzuan1, *, Muhd Aiman Daniel Mustazar1, Nur Alia Elyna Ghafar1, Nur Hamizah Ibrahim1, Siti Nur Farrah Faadiah Ab Ghani1, Amia Luthfi2
1UiTM Cawangan Melaka, Melaka, Malaysia
2BINUS University, Jakarta, Indonesia
*Corresponding author. Email: abdulrauf@uitm.edu.my
Corresponding Author
Abdul Rauf Ridzuan
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_60How to use a DOI?
Keywords
Podcast; Effectiveness; Acceptance
Abstract

Audio streaming such as podcast is widely used across the globe and now expanding into an industry that worth USD 8 billion. It has become among top audio media consumed and average people would spend a couple hours to listen it daily. This study was conducted in order to find the level of effectiveness towards podcast as new medium learning. Podcast are chosen because of the amount of the users are big and largest group of consummer are consists of young ages. Technology has a very bright potential in order to reform our teaching and learning methods but it also provides negative issue that may affected the positive sides that could gain from podcast. This study used cultivation theory as foundations theories for model development. The minimum sample size was set on through Raosoft Calculator software. The study applies a quantitative approach through Google Form platform and 413 respondents from various backgrounds participated in this survey in voluntarily basis. The findings hows that most respondents are aware that podcast is an effective learning tools ( M=3.07).

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_60How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Abdul Rauf Ridzuan
AU  - Muhd Aiman Daniel Mustazar
AU  - Nur Alia Elyna Ghafar
AU  - Nur Hamizah Ibrahim
AU  - Siti Nur Farrah Faadiah Ab Ghani
AU  - Amia Luthfi
PY  - 2025
DA  - 2025/09/16
TI  - The Level of Effectiveness Podcast as New Medium Learning
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 713
EP  - 719
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_60
DO  - 10.2991/978-94-6463-839-4_60
ID  - Ridzuan2025
ER  -