Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)

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Enhancing Cultural Heritage through Festival Tourism: The Synergy between Dali Piano Art Festival and Yunnan Wamao

Authors
Mingwei Li1, Jianxing Cai1, Yuhua Xu2, Hong Wang1, Jiayu Wang1, *
1Hainan University College of International Tourism and Public Administration, Haikou, China
2Arizona State University, Arizona, USA
*Corresponding author. Email: jiayuwang@hainanu.edu.cn
Corresponding Author
Jiayu Wang
Available Online 28 May 2025.
DOI
10.2991/978-94-6463-744-1_16How to use a DOI?
Keywords
Cultural Heritage; Cooperative Game Theory; Dali Piano Art Festival; Digital Economy; Festival Tourism; Shapley Value
Abstract

In the era of digital economy, the integration of modern festivals and traditional cultural heritage has gained new momentum through innovative cooperation. This article explores the successful cooperation between Dali Piano Art Festival, Yunnan Wamao, and digital platforms using cooperative game theory. The Shapley value model is used to analyze how to achieve fair distribution of benefits and sustained cooperation among different stakeholders, including cultural practitioners, festival organizers, digital platforms, and public participants. Research has found that the synergistic effect generated by the partnership between the four enhances the economic and cultural value brought by heritage, leading to the flourishing development of cultural tourism in the digital environment. In addition, this cooperation not only protects and spreads traditional customs, but also encourages more netizens to participate, stimulating their deeper experience and appreciation of cultural heritage. This study provides a valuable model for the integration of cultural heritage tourism and protection, as well as modern technology, worldwide.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
28 May 2025
ISBN
978-94-6463-744-1
ISSN
2589-4919
DOI
10.2991/978-94-6463-744-1_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mingwei Li
AU  - Jianxing Cai
AU  - Yuhua Xu
AU  - Hong Wang
AU  - Jiayu Wang
PY  - 2025
DA  - 2025/05/28
TI  - Enhancing Cultural Heritage through Festival Tourism: The Synergy between Dali Piano Art Festival and Yunnan Wamao
BT  - Proceedings of the 2025 5th International Conference on Public Management and Intelligent Society (PMIS 2025)
PB  - Atlantis Press
SP  - 142
EP  - 152
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-744-1_16
DO  - 10.2991/978-94-6463-744-1_16
ID  - Li2025
ER  -