Analysis of the Mechanism of Neoplasmic Productivity in Marine Culture and Tourism Development Based on big Data

DOI

10.2991/978-94-6463-720-5_7How to use a DOI?

Keywords

Big data analysis; Marine culture; Tourism industry development; Personalized tourism; Marine economy

Abstract

Driven by the dual wheels of globalization and technological innovation, the development of marine culture and tourism industry has entered a new cycle. The application of big data technology has injected new productive forces into the inheritance and protection of marine culture and the development of marine tourism. By analyzing big data, it deeply explores tourists’ behavior patterns, consumption habits, and preference trends, optimizes the design of tourism products, enhances the service experience, and promotes the development of personalized and smart tourism. This paper selects big data from maritime cities’ tourism, comprehensively utilizes data mining and pattern recognition technologies, and establishes a model of the mechanism by which marine culture and tourism can catalyze new productive forces. It aims to provide decision-making support for high-quality development. The research finds that under the influence of big data, tourists’ needs exhibit personalized and diverse characteristics, leading to a deep integration of marine culture dissemination and innovation in tourism products. Digitally managing marine tourism resources with optimized algorithms not only significantly enhances resource allocation efficiency but also creates a new value chain for the marine culture and tourism industry. Based on these findings, this paper proposes strategies such as strengthening resource integration, innovating business models, and establishing diversified cooperation platforms, aiming to promote the deep integration and sustainable development of marine economy and culture.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Lei Guan
AU  - Yiyong Zhou
PY  - 2025
DA  - 2025/06/30
TI  - Analysis of the Mechanism of Neoplasmic Productivity in Marine Culture and Tourism Development Based on big Data
BT  - Proceedings of the Smart Sustainable Development Conference 2025 (SSD 2025)
PB  - Atlantis Press
SP  - 71
EP  - 84
SN  - 3005-155X
UR  - https://doi.org/10.2991/978-94-6463-720-5_7
DO  - 10.2991/978-94-6463-720-5_7
ID  - Guan2025
ER  -