Research on Training Mode of Innovative and Entrepreneurial E-Commerce Talents in the “Internet+” Era

Jian Dong; Bin Wu; Cheng Dong; Jianru Xie; Guizhen Fu

doi:10.2991/978-2-38476-432-7_56

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Research on Training Mode of Innovative and Entrepreneurial E-Commerce Talents in the “Internet+” Era

Authors

Jian Dong¹, Bin Wu¹, Cheng Dong², Jianru Xie³, Guizhen Fu⁴^{, *}

¹Guangdong Food and Drug Vocational College, Guangzhou, 510520, China

²TBEA Hengyang Transformer Co., Ltd, Hengyang, 421007, China

³Guangdong Polytechnic of Water Resources and Electric Engineering, Guangzhou, 510925, China

⁴Guangdong Industry Polytechnic University, Guangzhou, 510300, China

^*Corresponding author. Email: a.feerie@163.com

Corresponding Author

Guizhen Fu

Available Online 22 June 2025.

DOI: 10.2991/978-2-38476-432-7_56 How to use a DOI?
Keywords: Internet+ ; Innovation and entrepreneurship; E-commerce; Talent training; Four-dimensional integration
Abstract: Under the background of the rapid development of digital economy, the e-commerce industry is facing the structural contradiction of talent supply and demand. This paper systematically analyzes the development trend and talent demand characteristics of e-commerce industry in the era of “Internet+”, reveals the main problems existing in the current talent training mode, innovatively builds a” four-dimensional integration “training system, and puts forward the specific implementation path. The empirical data analysis shows that the optimized training mode can significantly increase the employment rate of majors, and the starting salary of graduates reaches the upper reaches of the industry level. The research results provide theoretical guidance and practical reference for the training of e-commerce talents in universities.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2025 4th International Conference on Social Sciences and Humanities and Arts (SSHA 2025)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 22 June 2025
ISBN: 978-2-38476-432-7
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-432-7_56 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Jian Dong
AU  - Bin Wu
AU  - Cheng Dong
AU  - Jianru Xie
AU  - Guizhen Fu
PY  - 2025
DA  - 2025/06/22
TI  - Research on Training Mode of Innovative and Entrepreneurial E-Commerce Talents in the “Internet+” Era
BT  - Proceedings of the 2025 4th International Conference on Social Sciences and Humanities and Arts (SSHA 2025)
PB  - Atlantis Press
SP  - 482
EP  - 489
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-432-7_56
DO  - 10.2991/978-2-38476-432-7_56
ID  - Dong2025
ER  -

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