Research on the Willingness of Young Women to Use 3D Virtual Fitting based on Structural Equation Modeling

Yuanyuan Wei; Qian Xie; Wenwen Liu; Wenqi Zhang; Qianxia Huang; Jinlu Li

doi:10.2991/978-2-38476-432-7_21

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Research on the Willingness of Young Women to Use 3D Virtual Fitting based on Structural Equation Modeling

Authors

Yuanyuan Wei¹, Qian Xie¹^{, *}, Wenwen Liu¹, Wenqi Zhang¹, Qianxia Huang¹, Jinlu Li¹

¹Guangxi Vocational Normal University, Nanning, Postal Code: 530007, China

^*Corresponding author. Email: 415281010@qq.com

Corresponding Author

Qian Xie

Available Online 22 June 2025.

DOI: 10.2991/978-2-38476-432-7_21 How to use a DOI?
Keywords: structural equation modeling; 3D virtual fitting; Willingness to use
Abstract: In the era of rapid digital development, digital fitting as a new technology has gradually entered consumers’ vision, and 3D virtual fitting has become a new trend. This survey used questionnaire survey method to collect data, and based on the data, a structural equation model was constructed. On this basis, seven research hypotheses were proposed and tested one by one. The research results indicate that the willingness of young women to use 3D virtual fitting is influenced by its technological characteristics, perceived usefulness, and perceived ease of use. Therefore, improving the practicality, functionality, and convenience of 3D virtual fitting promotes its application in the young female consumer market. This article focuses on young women and provides theoretical and technical guidance for the clothing e-commerce industry and other related fields, which is conducive to promoting the development of new e-commerce technologies and driving the technological transformation of the industry.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2025 4th International Conference on Social Sciences and Humanities and Arts (SSHA 2025)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 22 June 2025
ISBN: 978-2-38476-432-7
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-432-7_21 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Yuanyuan Wei
AU  - Qian Xie
AU  - Wenwen Liu
AU  - Wenqi Zhang
AU  - Qianxia Huang
AU  - Jinlu Li
PY  - 2025
DA  - 2025/06/22
TI  - Research on the Willingness of Young Women to Use 3D Virtual Fitting based on Structural Equation Modeling
BT  - Proceedings of the 2025 4th International Conference on Social Sciences and Humanities and Arts (SSHA 2025)
PB  - Atlantis Press
SP  - 180
EP  - 197
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-432-7_21
DO  - 10.2991/978-2-38476-432-7_21
ID  - Wei2025
ER  -

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