Constructing Intercultural Teaching Competence in an Omni-Media Environment: A Case Study of University Workshops on Chinese Intangible Cultural Heritage in Malaysia

DOI

10.2991/978-2-38476-577-5_65How to use a DOI?

Keywords

Intercultural Teaching Competence; Intangible Cultural Heritage (ICH) Education; Omni-Media Pedagogy; Teacher Professional Development; Cross-Cultural Workshop; Higher Education

Abstract

In response to initiatives promoting international cultural exchange, this study examines a critical question in higher education: how can university teachers develop the necessary competencies to effectively facilitate cross-cultural understanding in a digitally connected world? Focusing on a series of hands-on workshops conducted in Malaysian universities, this research investigates the professional growth of teachers who designed and led practical sessions on Chinese Intangible Cultural Heritage (ICH), such as paper-cutting and calligraphy. Utilising an “education-media” integrated approach, the workshops served as a unique site for participatory action research. Data gathered from observations, teacher interviews, reflective journals, and workshop-generated media content reveal a discernible developmental trajectory. Participating teachers progressed from initially adapting content for a new audience, to skilfully integrating ICH techniques with multimedia tools, and ultimately to co-creating cultural narratives with participants. This process was underpinned by a “micro-circulation” model of dissemination, which prioritised deep, interactive engagement over broad broadcasting. The study concludes by proposing a practical Resource-Context-Reflection (RCR) model, which outlines how targeted resources, the specific workshop environment, and structured reflective practice interact to foster teachers’ roles as cultural mediators. The findings offer a replicable framework for professional development programs aiming to equip educators with the intertwined skills of digital pedagogy, cultural translation, and intercultural facilitation.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jing Xu
AU  - M. N. Md Zabit
AU  - Yijia Li
PY  - 2026
DA  - 2026/05/15
TI  - Constructing Intercultural Teaching Competence in an Omni-Media Environment: A Case Study of University Workshops on Chinese Intangible Cultural Heritage in Malaysia
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 635
EP  - 642
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_65
DO  - 10.2991/978-2-38476-577-5_65
ID  - Xu2026
ER  -