Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)

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Role of Destination’s Gastronomic Appeal in Attracting Tourists: Insights into Kangra’s Culinary Landscape

Authors
Satish Guleria1, *, Suresh Chauhan1, Ishan Bakshi2
1MMICT & BM (Hotel Management), Maharishi Markandeshwar (Deemed to be University), Mullana-Ambala, Haryana, India, 133207
2School of Hospitality, GNA University, Phagwara, Punjab, India, 144401
*Corresponding author. Email: Skguleria13@gmail.com
Corresponding Author
Satish Guleria
Available Online 17 April 2025.
DOI
10.2991/978-94-6463-682-6_19How to use a DOI?
Keywords
Destination food; tourist attraction; Kangra district; Culinary Experience; Destination Attraction
Abstract

This study investigated the role of destination food in tourism attraction, focusing on Kangra district, Himachal Pradesh, India. Using a quantitative approach with 410 tourist responses, it examined factors influencing tourists’ engagement with destination food. Results showed novelty, cultural exploration, sensory experiences, authenticity, and diversity significantly affected tourists’ decisions, while factors like food history knowledge and ingredient combinations had non-significant impacts. A strong positive correlation existed between overall food experience and perception of destination food as a tourist attraction. The study emphasized the importance of unique and authentic culinary offerings to enhance destination appeal. It suggested strategies including cultural promotion, culinary diversity, infrastructure investment, sustainability, and stakeholder collaboration to maximize destination food’s potential for tourism. These efforts not only attract tourists but also foster economic growth and cultural heritage preservation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 April 2025
ISBN
978-94-6463-682-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-682-6_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Satish Guleria
AU  - Suresh Chauhan
AU  - Ishan Bakshi
PY  - 2025
DA  - 2025/04/17
TI  - Role of Destination’s Gastronomic Appeal in Attracting Tourists: Insights into Kangra’s Culinary Landscape
BT  - Proceedings of the 9th International Conference on Synergizing Sustainable Technologies and Management Practices (STAMP 2024)
PB  - Atlantis Press
SP  - 282
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-682-6_19
DO  - 10.2991/978-94-6463-682-6_19
ID  - Guleria2025
ER  -