Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2024)

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The Opinion Leaders in the Monstiez Fandom WhatsApp Group in Indonesia

Authors
Elisabeth Indira Dameria Tindaon1, Sinta Paramita2, *
1Faculty of Communication Science, Universitas Tarumanagara, Jakarta, Indonesia
2Faculty of Communication Science, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: sintap@fikom.untar.ac.id
Corresponding Author
Sinta Paramita
Available Online 22 July 2025.
DOI
10.2991/978-2-38476-446-4_33How to use a DOI?
Keywords
BABYMONSTER; Opinion Leader; WhatsApp Group
Abstract

Korean Wave or Hallyu has become a global phenomenon that influences many aspects of culture, including music, fashion, and fan behavior. Monstiez, the fandom name of K-Pop group BABYMONSTER under YG Entertainment, plays a significant role in promoting information about the group through interactions in WhatsApp Groups. The existence of opinion leaders in the fandom serves as the main driver that influences the views and behavior of fandom members. The purpose of this study is to analyze the role of Monstiez fandom opinion leaders in discussing BABYMONSTER in WhatsApp groups. This study uses opinion leader theory to explore the role of opinion leaders in the Monstiez fandom by identifying their roles, levels, and characteristics in WhatsApp groups. This research approach uses qualitative with a case study method to analyze the role of Monstiez fandom opinion leaders in discussing BABYMONSTER in WhatsApp groups. The results of this study are that opinion leaders in the Monstiez fandom play an important role in shaping opinions by spreading accurate information, forming discussions, and encouraging member participation, which ultimately strengthens the community and supports BABYMONSTER.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 July 2025
ISBN
978-2-38476-446-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-446-4_33How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Elisabeth Indira Dameria Tindaon
AU  - Sinta Paramita
PY  - 2025
DA  - 2025/07/22
TI  - The Opinion Leaders in the Monstiez Fandom WhatsApp Group in Indonesia
BT  - Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2024)
PB  - Atlantis Press
SP  - 303
EP  - 312
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-446-4_33
DO  - 10.2991/978-2-38476-446-4_33
ID  - Tindaon2025
ER  -