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207592 articles

Effects of Celebrity Endorsements, Customer Experience on Viral Marketing and Purchase Decision

Sindhu Alamsyah, Ratih Hurriyati, Heny Hendrayati
This study examines the effect of celebrity endorsements and customer experience on purchasing decisions with viral marketing as a mediating variable with a case study at Antapura de Djati. The sample of this study was visitors to Antapura de Djati using quantitative analysis techniques with the path...
Proceedings Article

Game Design Learning-Developing A Mobile Game

Wu Chun-Tsai, Chung Szu-Ming
In the digital multimedia curriculum, the practical project of creative productions isassumed to be the learning attainment in the process of integrating and applying of learning. This research adopted studio-based pedagogy to establish a project group of fourmembers and a mentoring teacher. They usedFacebook...

Thinking on Application of Microteaching to Teaching of Information Technology Course

Meng Chen
With improvement in science and technology, teaching of information technology course plays an increasingly important role in education. Under this situation, teachers of information technology course also enlarge researches and innovation about teaching methods and apply various teaching methods widely...
Proceedings Article

Study on the Relationship between Tax Structure and R&D Investment in China

Yanfeng Jiang
By the analysis of the MVAR model for the taxes impacting on R&D investment, this paper mainly analyses the influence of China's tax system and tax structure on R&D investment the main conclusions of the empirical studies are: (1) the R&D input is positively correlated to value added tax, consumption...

The Study of Public Opinion Guidance and Media Rationality of Mainstream Media in the Media Convergence Environment

Zuowei Zhao
With the continuous development of the Internet and the rapid development of mobile new media in china, media convergence has become the trend of mainstream media. The pattern of information communication has changed greatly, and it has also changed ecological environment of the network public opinion...
Proceedings Article

Aircraft 6-DOF Modular Modeling Based on MATLAB Simulink

Huixian Wang, Dongli Ma
Aircraft is playing an increasing important role in aerospace field. To analysis the property of an aircraft, a model and simulation which is accurate and succinate is necessary. In this paper, 6DOF aircraft full motion equations are derived on the basis of newton's second law in the condition of plane...

Failure Mode and Effect Analysis using Soft Set Theory and COPRAS Method

Ze-Ling Wang, Jian-Xin You, Hu-Chen Liu, Song-Man Wu
Pages: 1002 - 1015
Failure mode and effect analysis (FMEA) is a risk management technique frequently applied to enhance the system performance and safety. In recent years, many researchers have shown an intense interest in improving FMEA due to inherent weaknesses associated with the classical risk priority number (RPN)...
Proceedings Article

Effects of Intercropping with Bidens Species on Nutrient Absorption of Grape Seedlings under Cadmium Stress

Jiajing Huang, Jianhua Li, Lijin Lin, Wei Jiang, Ming'An Liao
To study the effects of intercropping on nutrient absorption of plants under cadmium (Cd) stress, a pot experiment was conducted to study the effects of intercropping with four Bidens species (Bidens bipinnata, Bidens pilosa, Bidens parviflora and Bidens biternata) on the nitrogen (N), phosphorus (P)...

The study on Quantitative Evaluation in the Translation Quality Management Based on the House’s Translation Quality Assessment Model

Liu Xiyun, Zhao Youbin
Combined with the status quo of the translation quality management in modern translation companies, this paper examines a kind of quantitative evaluation of translation quality based on House’s translation quality assessment model and fuzzy mathematics, which overcomes the difficulties found in the translation...
Proceedings Article

Approach to Arbitrary Transportation of suspended particles Based on Ultrasonic composite Field

Zhuang Long, Wu Liqun, Du Xibiao, Zhang Linan, Zhai Zhuang
A particle suspension transport method was proposed based on ultrasonic composite field. Firstly,the array focusing model and accumulated force equation were established based on phased array ultrasonic cells delay, then integrated with the standing wave ultrasonic field radiation force calculation method,...

Risk Management Analysis on Bancassurance Model in Bank of Communications Changchun Branch

Yunlei Huo
By studying the situation at Bank of communications Changchun Branch Bancassurance model in recent years, this paper introduce the risk of data income Bancassurance mode after the bank provided to the Bank of Communications Changchun Branch Bancassurance this model exists and the future will face risks,...
Proceedings Article

An Improved Genetic Algorithm for Training Airspace Planning

Jiacheng Ma, Dengkai Yao, Guhao Zhao
Airspace planning of tactical training is a centralized planning, which is typical for Air Force tactical training. Because of the complexity of airspace and the diversity of training courses, artificial packing can't guarantee the utilization rate of airspace. Due to the irregularities of airspace,...
Proceedings Article

Image Retrieval Based on HSV Feature and Edge Direction Feature

Yanxue Dong
With the development of multimedia and Internet technology, content-based image retrieval (CBIR) systems have been widely used. However, how to automatically detect and target images in an image database still remains challenging. Since the HSV color space is more benefiting with human visual perception...
Proceedings Article

Anti-Excessive Filtering Model Based on Sliding Window

Haoang Li, Weiming Hu, Jian Yao, Wenqiao Zhang
This paper is purposed on the problem that ground points in cloud of LiDAR (Light Detection and Ranging) has been excessively filtered. And it proposes an improved model basing on the traditional sliding window model, combining with optimized rules on determining standard elevation value, tolerance of...
Proceedings Article

Analysis on Theory and Applicability of Mergers and Acquisitions

Weiwei Xu
Motivations and modes of mergers and acquisitions (M & As) are discussed in theoretic and realistic aspects. The best applicable merger theory in China is analyzed considering the efficiency of capital market and team managers.
Proceedings Article

An Innovative Structure of Information Security Equipment for Remote Control

Jian Zhao, Yang Chen
Oriented at the actual application demands of the remote control with the information security equipment, this paper proposed an information security equipment structure supporting remote control, the workflow and the functional structure of the equipment module are introduced. The structure is compatible...
Proceedings Article

The numerical analysis of the unsteady flow in the three - dimensional multiphase mixing flow field

Chao Hui, Juan Xu, Haiyan Bie
Unsteady flow and the interface distribution in the stirred tank are studied by the large eddy simulation and multiphase flow model. The result shows that the two-phase interface starts from the paddle. Finally inverted cone interface is generated by the screw move. With mixing time passing by, the interface...

Analysis of the Relationship between Credit Rating and Foreign Direct Investment in Indonesia

Hasdi Aimon, Fajar Akbari
The purpose of studied is to determine whether there is a short-term and long-term influence and cointegration between Foreign Direct Investment, to the credit ratings of Indonesia provided by credit institutions such as Moody's (MO), S & P (SP) and Fitch (FIT). The studied uses secondary time series...

The Performative Functions of Interrogative Sentences in American Criminal Case Cross-examination

Wenjun Wang
Speech Act Theory, proposed by J. L. Austin, establishes the opinion that people are performing actions while speaking. According to this theory, the following three acts are generated simultaneously when a speech is uttered: locutionary act, illocutionary act and perlocutionary act. Cross-examination...

The Analysis of Character Strengthening Strategy based on Teaching of Ki Hajar Dewantara in Industry 4.0

Ady Ferdian Noor, Suyanto Suyanto
Every human being has a different character. It adjusts from his life experience while studying both at school and in the community, and it is influenced by gender and technology. The thinking developed by Ki Hajar Dewantara provides a strong foundation for building humanistic character. Social reality,...
Proceedings Article

Algorithm Is the Soul of Programming

Chang Liu
In this paper, the basic concept of the algorithm is introduced first. Then four basic design strategies commonly used in algorithm design are discussed. The divide-and-conquer strategy is the most commonly used strategy for designing effective algorithms. The dynamic programming algorithm is a method...

Research on the Management Innovation of Family Business in the South of Fujian Province

Linjing Chen
In recent years, the development of market economy in southern Fujian province, represented by Quanzhou, has made remarkable achievements and taken a road of market economy development with local characteristics. Among them, family enterprises have developed rapidly. However, there are also many drawbacks....

The Scope of Organizational Behavior Management: The Transformation from Internalization to Externalization

Jie Zhen
The scope of organizational behavior management has always been constrained within the organization, which has its historical rationality. However, as a result of open innovation and the formation of network organization, the scope has transformed from the inside of the organization to the outside of...

Exploration on the Brand Development of Intangible Culture Heritage Xiangyun Yarn Based on Soft Sytem Methodlogy

Ning Shi, Huabin Wang
This paper analyzes the characteristics and development status of the intangible cultural heritage Xiangyun yarn in the general soft system methodology, and extracts the problems in the process of inheritance and development of the “non-legacy” Xiangyun yarn. In combination with the consumption patterns...
Proceedings Article

Research of the Use of Professional Teaching Strategies in Vocational Colleges

Jiuchao Li, Zhao Yao, Zhao Jin
Formulating teaching strategies is an important part of talent training. Because there are many differences between the professional and repair majors, this paper mainly discusses the problems related to the application of professional teaching strategies in the colleges and universities, and explores...

Study on the Control Factors of Improving the Accuracy of Food Inspection

Yuan Zhang
The food inspection is an experimental process consisting of multi-step multi-steps. Due to the multi-step multi-step nature, there are many factors influencing the influencing factors in the food inspection operation, and the control of the influencing factors directly determines the accuracy of the...
Proceedings Article

Probabilistic Reasoning of Inconsistent Belief in Protocol Analysis

Qingfeng Chen, Chengqi Zhang, Yi-Ping Phoebe Chen
Security protocols have been recently found with subtle flaws due to incomplete or ambiguous specification. Although formal methods have remarkably assisted in protocol analysis, they ignores the effect of hostile/uncertain environment, which might lead to inconsistent belief that can be held by principals...

Risk Management in the Local Government of Indonesia: Drivers, Conditions, and Strategies

Oktaviani Ari Wardhaningrum, Kartika
Risk management is an emerging issue in the Indonesia government. This study seeks to reveal why and how risk management applied in local government. A case study conducted at the Banyuwangi Regency Government, which was one of the initiators of risk management in Indonesia. In-depth interviews conducted...

Coreference Resolution Using Semantic Features and Fully Connected Neural Network in the Persian Language

Hossein Sahlani, Maryam Hourali, Behrouz Minaei-Bidgoli
Pages: 1002 - 1013
Coreference resolution is one of the most critical issues in various applications of natural language processing, such as machine translation, sentiment analysis, summarization, etc. In the process of coreference resolution, in this paper, a fully connected neural network approach has been adopted to...
Conference Abstract

YI 2.1 Pulse Wave Velocity Estimation from the Radial PulseWaveform using Gaussian Process Regression: A Machine Learning Based Study

Weiwei Jin, Phil Chowienczyk, Jordi Alastruey
Pages: S12 - S12
Objective and Motivation: Pulse wave velocity (PWV) is known to be associated with vascular ageing, a risk factor for cardiovascular disease (CVD) [1]. The European gold standard measurement of PWV requires an experienced operator to measure pulse waveforms at multiple sites, sometimes together with...
Proceedings Article

Improvements in GPipe Pipeline Parallel Acceleration: Choices, Constraints and Optimal Strategies of Micro-Batch

Riqian Hu
As the scale of deep learning models continues to grow, large-scale models in machine vision and natural language processing (NLP) have achieved tremendous success. For instance, the current NLP giant GPT-3 has pushed the parameter count to the scale of billions. However, due to the significant surpassing...

Tackling Travel Behaviour: An approach based on Fuzzy Cognitive Maps

Maikel León, Gonzalo Nápoles, Rafael Bello, Lusine Mkrtchyan, Benoît Depaire, Koen Vanhoof
Pages: 1012 - 1039
Although the individuals' transport behavioural modelling is a complex task, it can produce a notable social and economic impact. In this paper, Fuzzy Cognitive Maps are explored to represent the behaviour and operation of such complex systems. An automatic approach to extract mental representations...

WebScore: An Effective Page Scoring Approach for Uncertain Web Social Networks

Shaojie Qiao, Tianrui Li, Michael Chau, Jing Peng, Yan Zhu, Hong Li
Pages: 1012 - 1021
To effectively score pages with uncertainty in web social networks, we first proposed a new concept called transition probability matrix and formally defined the uncertainty in web social networks. Second, we proposed a hybrid page scoring algorithm, called WebScore, based on the PageRank algorithm and...

Mental Illness and Mass Shootings: A Quantitative Treatment of Risk Factors and Mitigation Strategies

Jiahua Wu
This research paper aims at examining whether shooters with records of mental illnesses kill more people compared to mentally non-ill counterparts. The study also explores risk factors such as depression and schizophrenia, which might increase mass shootings’ incidences. The research applies Python packages...

On the Diversified Practice of Teachers’ Roles with the Goal of Stimulating Students’ Internal Motivation

Nuo Chen, Yuxin Dai, Xiaoyan Fan, Yixuan Pang
Teachers are the core of the school, and it is the foundation of every educational system. Parents worldwide are eager and anxious to find the “Best” teacher for their children. Over time, the concept of the ‘best teacher is vague. It is often measured from various aspects, such as the learning outcomes...

Educational Implications Title of Covid News in Electronic Media

Mia Ari Pangesti, Harun Joko Prayitno, Miftakhul Huda, Laili Etika Rahmawati
The Educational implicature is an utterance that contains a meaning. Educational implicature focuses on the field of education. As in the title of the Covid-19 news. Conventional implicature is the meaning of speech obtained through direct speech, conversational implicature is the meaning of speech obtained...

The Impact of Gender Stereotypes in Education on Female Students’ Psychological Development

Wanru Zhao
This paper uses psychological insight to review the research about gender stereotypes in the secondary school environment. By analyzing research done previously, the researcher seeks to find out the impact of gender stereotypes on adolescent woman’s gender development. There are gender stereotypes from...

Research on the Creative Path of Digital Education Resource Services in the Context of Double-Reduction

Qianqing Meng, Pengfei He
This study presents a set of measures in the context of Double-Reduction, based on an explanation of how digital education resources might facilitate the implementation of Double-Reduction. For example, developing a personalized learning recommendation system based on an online learning space, integrating...

Literature Therapy for Middle School Students in Chinese Ecological Migration Areas

Lei Su
Literature is the spiritual home of human beings from the history of their origin, besides that, it also has major function in understanding aesthetic education function and also has the treatment function of literature. From a very long time, this field has not been paid enough attention and did not...

Institutional Permeability and Selective Migration: Dual Mechanisms of Wage Premium Formation in China’s Urbanization Process

Siyan Liu
The economic dividends of population agglomeration in China increasingly depend on the coordination of institutional environments. This paper explores how agglomeration effects and institutional environments shape the economic benefits of population agglomeration, based on case studies of Beijing, Chengdu,...

The Impact of Unexpected Event on Mercedes-Benz’s Stock Price Analysis Based on Event Study

Ruiheng Chen
In this paper, the Mercedes Maybach water leakage incident that occurred on August 6, 2024 is taken as the research subject of the study, and the short-term impact of the incident on the Mercedes-Benz Group AG’s stock is assessed by using the Event Study method and statistical test. Abnormal Return (AR)...

Applications of Physics Knowledge and the Improvement of Sports Efficiency in Ball Games

Kunhong Xiang
This paper systematically discusses the application mechanism of physical principles in mainstream ball games such as football, basketball and volleyball, and its role in improving sports efficiency. Research shows that the synergistic effect of Magnus effect and air resistance significantly affects...

Regional Innovation of Sustainable Development Model of Digital Finance

Ran Huo
This article is based on Chinese provincial panel data from 2011 to 2019, by using the fixed effects model to empirically test the relationship between the development of digital inclusive finance and regional innovation output and further inspection east Midwest heterogeneity effect of regional innovation,...
Conference Abstract

2.4 Aortofemoral Plethysmographic Volume Wave Velocity Obtained During the Routine 12 Channel ECG Corresponds in its Determinants to Tonometrically Derived Carotid-Femoral Pulse Wave Velocity

Falko Skrabal, Thomas Weber, Katharina Skrabal
Pages: S11 - S12
Background: The lack of acceptance in clinical routine represents a major obstacle for carotid-femoral pulse wave velocity (cfPWV) measurements. We thought to include PWV measurements into the 12-channel ECG, which is performed routinely. Methods: Using the conventional electrode position for the 12...

“Menswear Structure and Technology” Course Based on Application-oriented Talent Training Reform Exploration

Longhao Wang, Li Zhao, Yunjuan Liu
In order to actively respond to the development goal of Minjiang University with high-level and distinctive applied universities, the teaching team of “Men's Structure and Technology” has completed the innovative practice reform of application-oriented talent training with the strong support of...

The Exploration of Practical Teaching Method. Taking "Building Constructive Technology" as an Example

Lijun Yin, Haoran Yin
This article has introduced the status of the course and the existing problems which are taking the example of 'Building Constructive Technology', and proposed the reform program to the course which is the practical teaching methods and measures. And we have obtained the good effects by taking this kind...

Study on Multi-Level Accounting Personnel Training Mode based on Coordinated Development of Vocational Education and Subject Education

Dongdong Li
Under the new normal economy, the social demand for accounting professionals have shown a significant structural change in demand due to graduates of vocational colleges and the community to supply accounting personnel asymmetry. On the one hand is rising social demand for high-quality, high-quality...
Proceedings Article

Research on the Transformation and Upgrading of Rural Tourism Development in Chongqing Based on the Perspective of Supply-side Reform

Xuandong Li
The supply-side reform has become the new direction with the development of tourism industry, Chongqing city's tourism development as a key to fully implement the guiding ideology of the central supply-side reforms, focusing on the development of rural tourism in Chongqing based on the reform of the...
Proceedings Article

Public administration with collaborative governance—from the perspective of social resource distribution

Yan-qing XU
The distribution of social resource is not only affected by social conditions such as economic, political and cultural factors, but also influencing society in return. Three distribution modes: market dominated invisible hand mode, government dominated visible hand mode, and non-governmental organization...
Proceedings Article

Jurisprudent Analysis of Students’ Cheating in Examination in China

Wei Chen, Pei Meng
Cheating in education examination is forbidden strictly by law, but it is still overwhelming in china. It influences school selecting excellent talents and keeping order. On the basis of collecting data and typical cases in education examination by statistics method, the author analyzes the relevant...