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Proceedings Article
How the Gamification Loyalty Program Affects Customer Behavior: A Literature Review
Ani Rakhmanita, Ratih Hurriyati, Vanessa Gaffar, Agus Rahayu, Lili Adi Wibowo, Bambang Widjajanta
A gamified loyalty program is a marketing tool used in a mobile app to promote repeat purchases and customer relationships and provide incentives through the game component. Several studies have explained the theory, characteristics, and results of conventional loyalty programs. A comprehensive review...
Proceedings Article
Resolving Global Warming Issues from the Earth’s Energy Balance
Yuchen Li
Many scientists and researchers have expressed concerns about changes in the Earth’s climate. Recent years have seen various disasters arising from climate change, and the government has spent billions of dollars to resolve or adapt to this issue. However, climate-related disasters have shown no trend...
Proceedings Article
IPSM-GAN: A Generative Adversarial Network for Shadow Removal Guided by Mixed Shadow Masks
Chuang Xie
Recently, thanks to the rapid development of deep learning, there are many methods to remove shadows in images by using generative adversarial networks. Most of them can learn the relationship between different domains, like shadow and shadow-free areas, to transform the shadow areas into areas with...
Series: Advances in Engineering Research
Proceedings Article
Numerical Simulation of Steel Corrugated Pipe Culvert Backfilled with foam Concrete
Pei-Yuan Li, Ben-Tian Yu, Yuan Feng, Sheng Li, Bao-Ping Jia, Yu-Ting Cai
In order to understand the mechanical characteristics of foam concrete backfill steel corrugated pipe culvert, this paper uses numerical simulation to analyze the mechanical characteristics of foam concrete and pipe culvert structures with different backfill methods. The results show that when using...
Proceedings Article
Research on University Teaching Management Development Model
Wei Zhou
Teaching management plays a very important role in the management of University, is closely related to the future development of China University education. With the continuous expansion of the scale of university, university education teaching management put forward higher requirements, to innovative...
Proceedings Article
Research on Chinese Ancient Design Ethics
Chuangye Ma
From the perspective of definition of modern ethics, design ethics belong to a kind of caring ethics and responsibility ethics essentially. The so-called responsibility ethics are the concentrated presentation of moral philosophy in the new technology age. The greatest feature of such ethical view is...
Series: Advances in Engineering Research
Proceedings Article
Analysis of Hazardous-Chemicals-Transportation Based on Interpretative Structural Modeling
X.Z. Liu, D.L. Qian
235 transportation accidents occurred in the year of 2015 involving dangerous chemicals were analyzed from the time of the accident cause, occurrence, location of accident. Identify risk factors in the transportation process. It is classified for risk factors, attributed to seven major categories. To...
Proceedings Article
Spatiotemporal Variations of Drought in Inner Mongolia over the Past 50 years Based on SPEI
Siqin Tong, Jiquan Zhang, Quan Lai, Rina Wu
The Standardized Precipitation Evapotran- spiration Index (SPEI) was used as the indicator of drought, calculating the monthly precipitation and monthly mean temperature among the 109 weather stations in Inner Mongolia from 1961 to 2010 to obtain the SPEI value of each site at the time scale of 12 month....
Proceedings Article
Signal Acquisition and Dynamic Self-tuning Algorithm Implementation for Intelligent Instrument
Ying Lou, Nan Wang, Xuejie Wang
The key problems of intelligent instrument in the signal acquisition process is a long-term stable and reliable operation level. The self-tuning algorithm proposed in this paper is a kind of intelligent instrument signal acquisition, solving linear error caused by system drift. The intelligent instrument...
Proceedings Article
The Instant Glamour of Mobile Phone Cameras
Jing Yang, ZheHui Luo
With the continuous development of the high-pixel mobile phone market, the superiority of the mobile phone’s ability to quickly and easily capture images has resulted in them becoming integrated into the lives of the general public. The popularity of mobile phone photography enables users to instantly...
Series: Advances in Engineering Research
Proceedings Article
A Chlorogenic Acid Mediated Synthesis of Silver Nanoparticles and Their Application for the Antibacterial Functionalization of Silk Fiber
Ling-Ling Li, Ren-Cheng Tang
A chlorogenic acid mediated synthesis of silver nanoparticles (AgNPs) from silver nitrate solution was investigated, and the preparation conditions of AgNPs were discussed. AgNPs could be rapidly prepared in a weakly alkaline condition, and the resulting AgNPs had an average size of about 35 nm. When...
Proceedings Article
VaR Model Measure Exchange Rate Risk Based on GARCH Approach and EVT Theory
Jie Yang, Shaozong Zhang
In recent years, financial disasters have emphasized the importance of effective risk management for financial regulators and market practitioners who have become particularly sensitive to changes in the assets value. The use of quantitative risk measures has become an essential management tool to be...
Proceedings Article
Different time and space resources supply and demand matching degree taxis
Jianchun Liu
Taxi is one of the important means of transport residents travel, "difficult to take a taxi" is a social hot spot of people. Different time and space taxi resources matching degree is different, so we choose several reasonable indicators to analyze, respectively is the coordination of supply and demand...
Proceedings Article
A Research Based on The Mode Mobile Terminals’ of Digital Library Application
Xin Zhang, Dingli Song, Fuxing Yu, Shu Yan
With the development of the information age, the traditional library can not meet the users' needs for information resources, it needs to be digital transformation. The mobile terminal as the currently new developed information devices, has great convenience that the user can access the Internet anytime,...
Proceedings Article
Enlightenment of Taiwan’s Vocational Education on the Mainland
Jing Song, Renzhong Zhou
With cross-strait policies getting warmer and the mainland’s higher vocational education developing rapidly, communications and cooperation across Taiwan Straits now enter into a prosperous stage. Therefore, it is of great significance for mainland China to analyze and adsorb Taiwan’s vocational education...
Proceedings Article
Causality Analysis on Macroeconomic Variables: GDP and Four Key Factors
Hao Chen, Sanqing Hu, Jianhai Zhang, Wanzeng Kong
Causal relationships between different economic variables are of great significance. Granger causality (GC) is one of the most popular methods to explore causal influence in complex systems. It has been widely applied to economic variables. In 2011, Hu et. al pointed out shortcomings and/or limitations...
Proceedings Article
Study on Error Identification of New type of Multiple Reading Head Displacement Sensor
Xianquan Wang, Yao Yu, Guilin Zhu, Zenghui Jiang, Tingting Zhao
At present Multiple reading head displacement sensor mostly arranged in the form of geometric or uniform method and the accuracy of reading head is very high for fabrication and installation, implementation difficulty. This paper proposed a new method of Multiple reading head measurement under the condition...
Proceedings Article
Research on the Accounting Treatment of Business Combinations
Wei Xu
Business combination refers to a company obtains control of another or a number of companies, or the joint result of two or more enterprises. Opinion No. 16 entered into force since November 1970 American Accounting Principles Board (Accounting Principles Board) promulgated the "merger" of the enterprise...
Proceedings Article
Research of 'Employment-oriented' Talent Cultivation Mode of Tourism Major in the Third Batch Colleges
Yuanyuan Xiu, Weihua Huang
Third batch colleges are the products of the popularity and the rapid development of higher education. Through taking advantage of the premium and sufficient educational resources of parent higher universities and combining the advantage of privately-funded colleges to absorb social capital, they have...
Proceedings Article
Deflection Design of Joinery Melamine Shelf in Cabinet Furniture
Yun Liu, Shuang Shi, Liming Sheng
The center point deflection of melamine veneer joinery shelf is calculated through orthogonal isotropic deflection equation, and is verified on the basis of the experiment. Then, the calculation formula of the deflection value of melamine veneer joinery shelf that satisfies the practical production is...
Series: Advances in Engineering Research
Proceedings Article
Research and Application of the Dynamic Simulation of Fire Flooding Corrosion
Feng Yan
This article do research into experimental technology of corrosion simulation at high temperature and high pressure and has formed an integral set of simulating experimental device basing on the technology. This technology includes injection system, simulated reaction still, research on vapour-liquid...
Proceedings Article
A Review of the Grasp Planning of Dexterous Hand
Wentao Cheng, Ying Sun, Jiabing Hu
With the continuous development of bionic machinery, dexterous hand development is also rising. And dexterous hands to complete a similar operation of the staff must be carried out planning. Firstly, the grasping of dexterous hand is classified. Then, four grasping analysis indexes of force closure,...
Proceedings Article
The Evaluation of EV Energy Consumption and Emission and Its Compare in Home and Abroad
Siyu Pan
This paper analyzed energy consumption and emission estimation method of Blade Electric Vehicles(BEV) both in home and abroad at first, compare its similarity and difference; Then we analyzed consumption and emission of HEV and PHEV, carefully compared the difference between China and America and drawn...
Proceedings Article
Fuzzy Evaluation Modeling and Simulation Research on the Skin Condition Based on CRITIC
Zhaoyang Wang, Huiyan Zhang, Xiaoyi Wang, Hong Meng, Yinmou Dong, Yifan He, Shuang Li
Evaluating the skin condition objectively and effectively is not only conducive to the maintenance and improvement of individual skin and making evaluation of skin care products to use utility, but also could be powerful evidence on human health degree. Because a lot of factors have affected the skin...
Proceedings Article
Study on College Students’ Entrepreneurial Intentions Factors
Zou Li
University students’entrepreneurship education has become a new trend of the contemporary society, which is an important way of cultivation innovative talents. Students’ entrepreneurship intention is affected by a variety of subjective and objective factors.
Proceedings Article
Prototype Design of Social Networking APP Based on Context of Tourism
Zhuan Wei, Chang-li Qu
The study aims to desgin social networking mobile application for tourism users with mobile devices by their context. By practical research methods, such as online questionnaires, telephone interviews and user interviews,user habits and needs were digged out. The paper simulated and reproduced the process...
Series: Advances in Engineering Research
Proceedings Article
Stabilization Method of Islanded DC Microgrid Based on the Exact Feedback Linearization
Zhonglin Yang, Xiaoming Zha
There are a lot of converters in the DC microgrid. These tightly regulated closed-loop converters may cause stability problem of bus voltage when used as a load. In order to improve the stability of the DC microgrid, a novel stabilization method based on exact feedback linearization is proposed. The...
Proceedings Article
Research on Insulator Leakage Current Data Analysis Based on DBClustering
Baoyi Wang, Chenjing Lv, Shaomin Zhang
In order to analyze the operating condition of the leakage current of the insulator effectively, a cluster structure clustering algorithm based on density named DBClustering is designed. In this paper, four characteristic values of leakage current are extracted from the two aspects of leakage current...
Proceedings Article
A Method Based on Dense Trajectory for Violent Video Classification
Nan Wang, Wei Song, Jianjun Hou, Jing Yu
At present, the internet technology develops so rapidly and the video becomes the major component of the internet traffic. The content security of massive public videos is an important factor to the social stability. Among them, violent video is an important class of unsafe videos. We proposed a novel...
Proceedings Article
Design of Crane System Based on an Improved Active Disturbance Rejection Controller
Jie Zhang, Zhenye Dong
An improved ADRC controller is designed for the crane system. Firstly, the extended state observer (ESO) is used to observe the total system disturbance consisting of the system’s dynamic perturbation, the system model variations and outside disturbance such as the wind effect. Secondly, to eliminate...
Series: Advances in Engineering Research
Proceedings Article
Fuzzy Value Stream Map Analysis Technology in the Enterprise of Application Research
Di Liang, Guizhi Sun, Shuang Wu
This paper takes the plastic waterproof junction box production line as the object of study. It analyzed enterprise production status, and then drawn the fuzzy value stream status map by using the value stream map and the combination of fuzzy triangular number method. It improved these problems existed...
Proceedings Article
Research on the Reform of the Education of Innovative and Entrepreneurial Talents Majoring in E-Commerce in Higher Education Institutions
Hui Zhang
With the development of the times and the remarkable progress made in scientific research technology, the requirement for talents majoring in e-commerce in higher education institutions is becoming higher and higher. Accordingly, the reform of the innovative education of talents majoring in e-commerce...
Proceedings Article
Research on Financial Media Management in the Era of Big Data
Yan Hou
at present, with the continuous popularization of electronic information technology, the number of information on the network is also increasing, whether it is the type of information or the frequency of information acceptance is also accelerating. Based on this background, the era of big data has come....
Proceedings Article
Analysis on the Realistic Difficulties in the Communication of Philosophy of Science and Technology in the Era of Big Data
Siwei Yu
It is well known that science and technology are the primary productive forces, but the discipline of philosophy of science and technology has been faced with the serious problem of how to better communicate its content to the public since its establishment. Now, in the era of big data with information...
Proceedings Article
The Idea of the University: Some Problems of Modern Higher Education
Vladimir Belov, Julia Karagod, Vasilii Petrov
The article analyzes the main ideas related to the system of higher education, the Russian philosopher and teacher S. I. Hessen. Being a follower of the Neokantian trend in philosophy, the Russian thinker supports the ideas of continuous education, the connection between learning and science, the joint...
Proceedings Article
Dual System Education and Craftsmanship Spirit Teaching Reform and Development of Art Design Specialty
Dan Xiong
The "dual system" is a talent training system that attaches importance to both the theory and practice. It also attaches great importance to the system's reference and learning in the course of China's education development, but mainly has a positive discussion in the field of college and vocational...
Proceedings Article
Cultivation of Graduate innovative talents from the Perspective of internationalization ??"??"Taking the discipline of Control Science and Engineering as an example
Xin Yuan, Jingrui Yu, Zhigang Qi, Zhen Yang
With the trend of globalization of economic development, the competition of various countries in the world is more and more reflected in the competition for talents. It has become the consensus of the development of higher education in various countries to cultivate the top innovative talents with international...
Proceedings Article
A Study of Taoism in Thoreau’s “Walden”
Minglan Zhang
Walden records the life and thoughts of the American writer Henry David Thoreau when he lived in Walden Pond by himself. Although Thoreau never mentions Taoism in Walden, this book always reflects his spiritual pursuit of Taoism. Thoreau and Taoists have the similar answers to the problems that human...
Proceedings Article
An operational study on the Construction of the combination training method of Ten items of physical Fitness for Men in troops
Xuan Li
In this paper, combined with practice and the concept of the new era, the idea of fighting effectiveness from organizational form is firmly established, which is composed of three basic elements: man, weapon equipment and the combination of man and weapon equipment. As the originator of combat effectiveness,...
Proceedings Article
Comparative Study of Chinese Translations of Norwegian Wood
Jing Yao
Although China and Japan are both located in Asian, Chinese is isolating language, while Japanese is agglutinative language. Apart from this difference, there are also differences in culture. Therefore in the translation between the two languages, there are many matters to be noticed. On the basis of...
Proceedings Article
Andrei Tarkovsky's Production of Boris Godunov as an Artistic Credo
Vladimir L. Marchenkov
The paper discusses the Russian film maker Andrei Tarkovsky's production of Modest Mussorgsky's 1872-1874 opera Boris Godunov at the Royal Opera House in London in 1983. The production, which has become legendary, is, among other things, the director's statement of his aesthetic convictions, just as...
Proceedings Article
Innovation and Entrepreneurship Education and Practice of Student Community Based on Institutional Innovation
Peng Li
In the great cause of revitalizing the country through science and education in the 21st century, the demand for high-quality, compound, innovative and entrepreneurial talents is increasing. Colleges and universities shoulder the heavy responsibility of cultivating a large number of high-quality and...
Proceedings Article
Decision Templates Ensemble and Diversity Analysis for Segment-Based Speech Emotion Recognition
Fukun Bi, Jian Yang, Ying Yu, Dan Xu
In this paper, we propose a novel scheme for speech emotion recognition, which uses decision-templates ensemble algorithm (DT) to combine base classifiers built on segment-level feature sets. Different feature sets from segments can provide sufficient diversity among base classifiers, which is known...
Proceedings Article
Angle-of-Arrival based Constrained Total Least-Squares Location Algorithm
Gangcan Sun, Xuefei Xu, Kai Yang
A source location algorithm based on the angle-ofarrival (AOA) measurements of a signal received at spatially separated sensors is proposed. The algorithm is based on the constrained total least-squares (CTLS) technique and gives an explicit solution. Simulation results demonstrate that the proposed...
Proceedings Article
Study of Magnetoacoustic Tomography with Injecting Current by Experiment
Xin Huang, Guoqiang Liu, Hui Xia
Magnetoacoustic Tomography MAT is a new imaging method. MAT combines the good contrast of electrical impedance tomography with the good spatial resolution of ultrasound imaging. Magnetoacoustic Tomography includes Magnetoacoustic Tomography with magnetic induction and Magnetoacoustic Tomography with...
Proceedings Article
A General Architecture for Monitoring Data Storage with OpenStack Cloud Storage and RDBMS
Bin Hu
The process monitoring and fault diagnosis is one of the important problems in the process industry. Archived monitoring data is valuable for long-term analysis and decision making. In this paper, we propose a general architecture to manage and storage archived monitoring data. It has been implemented...
Proceedings Article
Spring Ability Development Among 9–10-Year Old Female Gymnasts
N.V. Igoshina, V.Yu. Igoshin, L.A. Dyukina
The article presents the results of the development level of spring ability among 9–10 year-old female gymnasts using the method of cyclic training. High level of spring ability is necessary in sports gymnastics in order to achieve high results, as spring ability is the main factor in such kinds of gymnastic...
Research Article
An Efficient Evolutionary Metaheuristic for the Traveling Repairman (Minimum Latency) Problem
Boldizsár Tüű-Szabó, Péter Földesi, László T. Kóczy
Pages: 781 - 793
In this paper we revisit the memetic evolutionary family of metaheuristics, called Discrete Bacterial Memetic Evolutionary Algorithm (DBMEA), whose members combine Furuhashi's Bacterial Evolutionary Algorithm and various discrete local search techniques. These algorithms have proven to be efficient...
Proceedings Article
On the reform of Mathematical English pedagogy based on Postgraduate education
Jing Li
By analyzing current situation of the university’s curriculum, combing the characteristic of Mathematical English with Postgraduate education pedagogy, some reform measures and suggestions such as flexible courses, various pedagogy and improvement of the evaluation system will be given.
Proceedings Article
Do End-of-Chapter Questions of Work and Energy Topic in Grade Ten High School Physics Encourage Higher Order Thinking?
Rara Rahayu, Muhammad Yusup, Ismet
This study aims to determine the cognitive levels of thinking that are represented in the end-chapter questions of work and energy units in grade ten high school physics textbooks in Indonesia. The sample included four grade ten high school physics textbooks, which were recommended by the Ministry of...