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208298 articles

Analysis of Audi's Marketing Strategy in China

Jiayi Yin
Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi...

A Study on Social Perception and Acceptance of AI Music-Taking JJ Lin's Fans as an Example

Qionglin Li, Yumeng Ma
With the rapid development of Artificial Intelligence Generated Content(AIGC) technology, its application in the music industry has become a new frontier in the fusion of technology and art. This study aims to explore how AIGC technology affects the innovation of the music industry, to analyse the public's,...

“Global Citizens” or “Youth in the Walled City”: An Analysis of News Consumption Behavior among Urban and Rural High School Students

Wanying Jiao, Benyuan Huang, Wanying Jiao
In recent years, with the development of mobile Internet, the mass consumption of news has shown new behavioral characteristics. People can choose different platforms, different content, etc. according to their own needs, especially contemporary teenagers who are “Internet natives”. They have been exposed...
Proceedings Article

A New Ensemble Methodology Using Half Quadratic Programming

Ruqayah Alaa Zaidan, Chung-Chian Hsu
Ensemble Multi-Criteria Decision Making (MCDM) has emerged as an innovative field, addressing challenges associated with the absence of a universally superior MCDM technique and the lack of objective methods for selecting the best approach. Researchers have proposed various techniques for combining MCDM...

The Mechanism and Path of Online Public Opinion Guidance

Xiao Wang, Junran Zhi
During different stages of public opinion risk management in our country, public opinion guidance is an important and effective means to prevent and control public opinion risks. This research is guided by the overall national security perspective and based on the theory of risk management. The aim is...

Impact of Fintech on the Development of Carbon Finance

Zefang Liu
The development of the world needs the promotion of science and technology, in the face of global environmental and climate problems, the development of carbon finance is even more important, and fintech as a new age tool, it also plays an irreplaceable role. The purpose of this article is objectively...
Proceedings Article

The Implementation Effect of Chinese Soil and Water Conservation Law in Pisha Stone Area Use SPSS Analyses Big Data

Minglei Kang, Binbin Li, Yanshuang Zheng, Feifei Dong, Zhan Zhang, Yuanyuan Chang, Liting Hou, Haibin Zhao, Cheng Chen, Yang Liu, Huiling Duan, Maolin Li, Zhenzhou Shen
The soil and water loss is very serious in Pisha stone area of Yellow River basin, which is called the “ecological cancer of the Earth”. The area covers only 1.67 × 103 km2, but the coarse sediment produced by the area accounts for 25% of the silt deposited in the lower Yellow River. We used SPSS data...

Research on Improving Elderly Health Service System by Computer Artificial Intelligence Technology

Yan Zhang, Li Qi, Yi Qu, Weixin Zhang, Chunmiao Xu, Tian Song, Mengyao Wang
This article first analyzes the needs of the elderly, their families, community health service personnel and volunteers. Then this paper innovatively uses computer artificial intelligence technology Microsoft NET platform, Visual Studio 2013 integrated development environment, C# language, MySQL 5.7...

The Hybrid Production Optimization Model of Prefabricated Components from the Perspective of Multiple Orders

Daisong Hu, Ming Li, Rong Xu
The production of prefabricated components in modular construction is an important part of the modular construction supply chain. Starting from the perspective of multi-order and considering the characteristics of prefabricated concrete components, a dual-objective optimization model is proposed for...

Taiwan Post-New Cinema: Collective Memory in the Aesthetics of the Common People

Xinyi Fan
In 2008, amid the global trend of Hollywood blockbusters, the film Cape No.7 won an unprecedented box office record in Taiwan, marking the beginning of a new post-new era in Taiwan. As an important branch of mass aesthetics and mass culture, the new aesthetic form represented by the aesthetics of the...

Study of the Motion Graphic Design at the Digital Age

Lu Geng
At the digital age, Motion Graphics becomes an indispensable important component in the dynamic media. As a cross- subject research direction, Motion Graphic design is the combination of graphic design and animation. From the perspective of information transmission, this paper studies the performance...

Estimate of Chinese Core Inflation Rate--The Application of Space State Model Based on Time--Varying Parameter

Jiang-Long Shao
The paper based on the theory of new Keynesian and phillips curve, that is regarding the anticipated inflation in the additional and anticipated phillips curve equation as the core inflation. To formulate variable parameters model through space state model, to estimate the core inflation rate from January...
Proceedings Article

Effects of dry density on soil water characteristic curve of clay

Mengling Hu, Hailin Yao, Jianxi Ren
The soil water characteristic curve is a important parameter that expresses the unsaturated characteristic of water holding and moisture migration. With filter paper method, the matric suctions of soil samples in six water contents and three dry densities are measured, and the soil water characteristic...
Proceedings Article

Internet of Things Promoting Learning Theory Based on "Complex Information Holographic Person "Perspective

Tianbo Zhang
Based on the complementary principle of quantum mechanics and quantum of " information complexity holographic person "(QICHP) hypothesis that the learning process is a "giant complex adaptive intelligent systems", in which there is information exchange, storage and handling of the process, the final...
Proceedings Article

Creating an end-to-end information flow to enhance last-mile logistics

Otto Petrovic, Michael Harnisch, Thomas Puchleitner
The advancements in communication technology are providing the opportunity to integrate an end-to-end information flow into the traditional last-mile logistics process. The utilization of collected and analyzed information can create lock-in-effects for senders and recipients and thus enhance last-mile...

Research on the Cooperation Relationship of the members of the Technology Alliance Based on Tightness and Pleasure Degree

Jian Xie, Huan-Huai Zhou, Ai-Qing Ruan
The relationship of the members in the industrial technology innovation alliance is the key point of the improvement of the operational efficiency for the alliance. In this paper the cooperation relationship between the members in the alliance is studied by using the network analysis method because the...
Proceedings Article

A Low-power Portable Digital Spectroscopy for CZT Gamma-ray Detector

Qibin Zheng, Changqing Feng, Hang Su, Danyang Zhu, Shubin Liu, Qi An
A portable, low power, digital spectroscopy for CdZnTe (CZT) detector is designed and described in this paper. Its readout electronics is implemented with waveform sampling, Flash-based FPGA (Field Programmable Gate Array) and USB (universal serial bus) technique. The CZT detector, with an effective...

A Case Study about Accuracy and Fluency in Teaching Chinese as a Second Language

Mengke LI
This case study aims to address how to promote accuracy in the main stream of focusing on fluency. During the period of data collecting, face to face interviewing is used to get some ideas about the relationship between accuracy and fluency when students learning Chinese from Chinese teachers in one...

Vocational College Computer Teaching Problems and Countermeasures

Ying Dang, Rui-yu Li, Qiao Guo
Current computer teaching career colleges generally follow the traditional teaching mode, still the classroom, books, teacher-centered, ignoring the practical exercises teaching, individualized teaching ignored. This paper analyzes the problems of computer teaching, proposed solutions to this problem...

Brief Discussion on Historical Evolution of Sichuan Opera Tune Music

Shengdong Yue
In this paper, taking high-pitched tune, the most representative and most development-impeccable in five tunes of Sichuan Opera as one example, by analyzing relevant historical facts and materials to take brief comb and discourse for Sichuan opera tune including Kun Opera, High-pitched Tune, Huur, Tanxi,...

A New Paradigm for Analysing Knowledge Transfer Processes

Mikhail Oseledchik, Marina Ivleva, Vitaly Ivlev
The paper considers knowledge as one of the most important and explored concepts in the history of philosophy, and in particular the logic, epistemology and methodology of science. The proposed paper focuses on new approaches to the analysis of knowledge and knowledge-transfer processes, which, in the...
Proceedings Article

A Nonlinear Diffusion Filter Model to Enhance Infrared Multi-Wave-Band Finger Vein Images

Liukui Chen, Zuojin Li, Ying Wu, Lixiao Feng
This paper presents a structure tensor to nonlinear diffusion filtering for the infrared multi-band finger vein images to solve the lower contrast and uneven gray distribution in the infrared single band finger vein image. This joint structure tensor makes the nonlinear diffusion along the vein tendency,...

Study on Art Talents Training Mode in Comprehensive University

Liu Yi
Arteducation is animportant partofChinesehighereducationsystem, playing the role in fostering elegant aesthetic taste, motivating creative thinking and creating sound personality of students in colleges and universities. However, due to lack of managerial experience, faculty strength and other reasons,...
Proceedings Article

A Novel Piecewise Linear Recursive Convolution Approach for Lorentz media Using the ADE- FDTD Method

Bingkang Chen
In order to study the reflection of electromagnetic wave in Lorentz media, A novel piecewise linear recursive convolution(PLRC) method based on the auxiliary differential equation (ADE) of finite-difference time-domain(FDTD) technique is used to obtain the formulation of 2-D TM wave propagation in lossy...
Proceedings Article

Comparison and Research on Insulation Monitoring Methods For Marine Power System

Wanxuan Zhu, Zhiliang Wu
Specific to the usual methods for insulation monitoring—dc superposition method, double frequency principle and zero sequence current amplitude comparison method, the work principle and applications of these methods were compared and analyzed, and respective characteristics were concluded. On this basis,...
Proceedings Article

Synthesis and Properties of a Double-sided and Multi-layered Metal Organic Framework

Huanqing Ma, Shujun Wang, Hongyan Liu, Fanbin Meng, WeiYing Gao, Xingyu Xu
Two new double-sided and multi-layered network porous compound named 1 [Ni2(BTC)2(DABCO)(DEA)2] have been synthesized by solvent thermal synthesis method. Which, for the first time, exhibit an unusual double-sided and multi-layered MOF. The double-sided MOF structure extended to regular hexagon morphology...

Brief Analysis on Ceramic Culture of Yangwuling Kiln

Dehua Yu
Located in Dongting Lake region in the lower reaches of Yangtze River, Yangwuling kiln lies in the ancient town Yiyang. As a folk kiln factory during Song Dynasty and Qing Dynasty, its production of bluish white porcelain, glazed colored porcelain, blue and white porcelain, etc. embodies era characteristics...
Proceedings Article

Development of ABS controller under the influence of overload perturbation

Chaochun Yuan, Yiqun Liu, Fei Wu
In order to improve the control effect and robust performance of ABS under overload perturbation. A fourth dynamics perturbation model and brake perturbation model are established. Then theory is used to design the ABS controller through D - K iteration.A Chery vehicle is taken as the research object,simulation...
Proceedings Article

Kinetics of Ring-Opening Polymerization of L-lactide by Using a Tubular Static Mixing Reactor

Peng Liu, Ge-Sheng Yang, Hui-Li Shao, Xue-Chao Hu
The kinetics of ring-opening polymerization of L-lactide in a tubular static mixing reactor was investigated for the first time. The polymerization of L-lactide was initiated by stannous octoate/triphenylphosphine catalyst system at a temperature of 170 ºC - 190 ºC and molar ratio of monomer to initiator...
Proceedings Article

A neural network based model for temperature prediction in high power microwave heating system

C. Chen, X.Z. Zhou, Z.Y. Tang,, Y.J. Lei
The applications of neutral network based temperature prediction for microwave heating system has been comprehensively investigated. Temperature prediction is essential due to the characteristics of high power microwave heating system, a.k.a. big inertia and pure time-delay. This work proposes a BP neutral...
Proceedings Article

An improved PR controller current tracking control strategy research for Active Power Filter

Mingcai Pan, Ziqiang Xi, Miao Zhou
The current tracking control is the important part of APF (Active Power Filter) system. Since APF compensation current contain high harmonic components, the traditional Tustin discretization method distort the current in high frequency, which makes the resonant frequency of the PR controller shifted...

On the Construction of University Culture under the Background of Value Diversification

Xin Gao
In a multicultural society, the tendency of value diversification is inevitable. Value diversification is like a double-edged sword which brings opportunities as well as serious challenges to the higher education. Under such background, to find a good method to promote the construction of university...

An Empirical Study on the Impact of Agricultural Products Regional Brands on Consumer Behavior

Wang Chunying
Taking Xinjiang Hetian jujube as the research object, under the condition of single clue and multi-clue, the behavioral preference of consumers' regional brand agricultural products was measured through questionnaire interviews. In the single clue condition, the existence of the agricultural product...

The State Support System of Small Business Innovative Development

Lyudmila G. Rudenko, Dmitry E. Morkovkin, Elena V. Kolosova, Natalia I. Isaichykova
The relevance of the stated topic is determined by the target setting of the Russian state to build a new economy of an innovative type, where small enterprises can become drivers of innovative development. The article investigates the issues of innovation development in Russia and in particular small...

Import Substitution as a Strategy for the New Industrialization of the Russian Agricultural Sector in the Eurasian Economic Union

Victor Kovalev, Oksana Falchenko, Irina Savelyeva
The paper analyzes the mechanism for implementing the policy of import substitution, as one of the instruments of the strategy of the new industrialization of the agro-industrial complex of Russia, through the prism of the conflict of national trade interests in the agrarian market of the Eurasian economic...

The New Media Communication Strategies for Birch Bark Culture of the Oroqen Nationality in Heilongjiang Province

Xuemin Bao, Ying Wang
With the arrival of new media era, on the one hand, the living environment of intangible cultural heritage is impacted and the birch bark culture of the Oroqen Nationality in Heilongjiang Province is disappearing; on the other, technological updating also offers new opportunity to the communication methods...

The Use of Marketing Decision Support Systems for New Product Design: A Review

J. Francisco Figueroa-Perez, Juan C. Leyva-Lopez, Luis C. Santillan, Edgar O. Pérez Contreras, Pedro J. Sánchez
Pages: 761 - 774
Product design is an important phase of the new product development process and one of the most crucial decisions in marketing. In the latest two decades, a significant number of marketing decision support systems (MDSSs) for automating new product design activities have been reported in the literature...

Recent Ten Years of Biodata Research: Hotspots, Progress and Prospects

Guandong Song, Jiying Wu, Sihui Wang
Biodata has been studied and applied for more than one hundred years and is considered as an ideal personnel selection tool because of its high predictive validity and low adverse impact. In recent ten years, many scholars have devoted themselves to the research of biodata and obtained many beneficial...

Analysis on the Freehand Brushwork of Chinese Painting and the Native Oil Painting Language

Limin Fan
Oil painting is an exotic painting introduced to China at the beginning of the 20th century, and then has been blended and collided with traditional Chinese culture. In this process, oil painting also forms an independent artistic language, which is different from western painting, ??"freehand brushwork,...
Proceedings Article

The Big Data-Driven Industrial CPS Real-Time Processing System Based on Storm

Junyu Ye, Lichen Zhang
In industry 4.0, CPS will play a huge role in the industrial production and supply management [1-3]. CPS makes the industrial system more intelligent, making the subsequent salesbusinesses more data-oriented and intelligent. However, the industry environment produces large of data during the production...

Study on Buyback Strategy Model of Perishable Products Based on Presale

Jie Chen, Shi-Yu Guo
The sale processesof perishable goods are divided into two stages (pre-sale stage and spot sale stage) to research the retailers’ buyback strategy under uncertain demand conditions.This paper establishes a single pre-sale strategy model and a joint strategy model of pre-sale and buyback,and studies the...

On the Aesthetic Characteristics of Chinese Characters in Art Design

Hongyang Sun, Changseok Hong
Objective: To study the characteristics of aesthetic Chinese characters in art design. Methods: Through the analysis of the Chinese characters generation, development and mature process, and explained from the aesthetic features and design Chinese characters itself perspective. At the same time the combination...

Approaches and Methods of College Students' Energy Conservation Education in the Context of University Transformation

Yan Bao, Hongtao Yu, Xinming Hou, Shuang Sun
In today's world, energy shortage and environmental problems have become the focus of attention of all mankind.As a university, it is imperative to respond to the national call for energy conservation and consumption reduction without delay, further carry out energy conservation education work, continuously...
Proceedings Article

Empty adaptive trial study on airport prestressed concrete road surface

Qingjuan Liu, Jialin Cao
At the stage, the airport prestressed concrete pavement of our country is still in the research stage. In this paper, an experimental analysis on mechanical effects about the void prestressed concrete pavement has been done. Deflection has been compared under plain concrete pavement and prestressed concrete...
Proceedings Article

Dual Band High Gain Union Shaped Micro-strip Patch Antenna

G. Bhide, A. Nandgaonkar, S. Nalbalwar
A union shape has been proposed for getting the dual band operation of the micro-strip patch antenna operating at the 2.19 GHz and 3.98 GHz. In this work the patch shape is modified by uniting semicircular shapes at the two radiating edges of the square patch. A simulation study of the proposed antenna...
Proceedings Article

Analysis of 220kV Oil Immersed Inverted Current Transformer Fault and Precautions during Operation

Yi Zhu, Hong Zhang, Xinming Wang, Xu Liu, Hua Rong, YunLin Guan, Wanyi Zheng, Su Zhang, Xin Jin
In this paper, a 220kV substation occurred in a 220kV oil immersed inverted current transformer failure were analyzed. Based on the principle and characteristics of the current transformer, this paper analyzes and judges the cause of the accident using the structure, characteristic analysis, accident...
Proceedings Article

The Control of Water Logging in Kunming Based on Combined Utilization of Rainwater and Rain Energy

Yuchao Chen, Shihua He, Jimin Hu
In view of the serious water logging, water scarcity and water environment deterioration, the paper analyzed the causes of water logging according to the specific conditions of Kunming. The problems of water logging and water scarcity were considered from the perspective of rainwater utilization. Based...
Proceedings Article

A Description and Transformation Approach for Model Driven Architecture

Lei Wang
By referring to the widely used web application frameworks on JavaEE, a description and transformation approach is proposed to resolve the problems of the transformation from platform independent models to platform specific models. To achieve model transformation, mapping rules can be defined according...
Proceedings Article

Customized MMRF: Efficient Matrix Operations on SIMD Processors

Kai Zhang, Yaohua Wang, Shuming Chen, Zhentao Li, Liang Wen
Wireless communication and multimedia applications feature a large amount of matrix operations with different matrix size. These operations require accessing matrix in column order. This paper implements a Multi-Grained Matrix Register File (MMRF) that supports multi-grained parallel row-wise and column-wise...

House Mapalus in Tombatu District; Southeast Minahasa Regency

Meity Najoan, Aldegonda Pelealu, Paulus Tuerah
The main problem of this research is a financial issue that half of society in Silian Village Tombatu District has in terms of building their shelter. This research aims to describe the benefit of “house mapalus” among society. A qualitative method was applied in this research; this research was undertaken...