Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)

📍Kunming, China🗓️ 12-14 June 2026

Slang Translation Strategies in Audiovisual Contexts: A Case Study of Zootopia 2

Authors
Yilin Liu1, *
1School of Foreign Studies, Northeastern University at Qinhuangdao, Qinhuangdao, 066004, China
*Corresponding author. Email: 202314052@stu.neuq.edu.cn
Corresponding Author
Yilin Liu
Available Online 4 September 2026.
DOI
10.2991/978-2-38476-609-3_84How to use a DOI?
Keywords
Slang; Domestication; Zootopia 2
Abstract

Cross-cultural exchanges have grown increasingly frequent alongside the booming development of audiovisual media industries. Slang pragmatic equivalence in film translation has thus become a heated topic in contemporary translation studies. This paper selects the animated film Zootopia 2 as its research material and analyzes slang translation in the film thoroughly. The whole analysis follows the theory of domestication translation strategy. Domestication is indeed the main strategy for translating slang in films and TV shows, and translators make slight changes to the original expressions so that the target audience can understand more easily, which in turn helps viewers follow the film content more naturally. Translating film slang requires the flexible use of various strategies; professional translators make context-appropriate choices regarding the plot situation. The first and most important principle is to preserve the meaning of the original slang accurately. Moreover, the target language should be natural, fluent, and culturally apt. Hence, well-rounded translation optimization yields the greatest practical communication value in film and television translation.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2026
ISBN
978-2-38476-609-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-609-3_84How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Yilin Liu
PY  - 2026
DA  - 2026/09/04
TI  - Slang Translation Strategies in Audiovisual Contexts: A Case Study of Zootopia 2
BT  - Proceedings of the 2026 3rd International Conference on Public Relations and Media Communication (PRMC 2026)
PB  - Atlantis Press
SP  - 775
EP  - 782
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-609-3_84
DO  - 10.2991/978-2-38476-609-3_84
ID  - Liu2026
ER  -