Modular Design and Market Path of Fish-Skin Painting Cultural Products: An Intangible Cultural Heritage Perspective

DOI

10.2991/978-94-6239-737-8_84How to use a DOI?

Keywords

intangible cultural heritage; fish-skin painting; modular design; cultural translation; coding procedure; market-oriented implementation

Abstract

Fish-skin painting, derived from Hezhe fish-skin craftsmanship, still faces weak product systematization and unstable market conversion. This paper clarifies how heritage symbols can be transformed into marketable cultural products through a theory-data-module-stage framework. The evidence base is expanded to 16 texts published between 2020 and 2026, including official heritage records, museum and tourism retail reports, published artisan interviews, and workshop or enterprise reports. The coding process applies explicit inclusion, exclusion, boundary, and audit rules. The corpus yields 41 product mentions and 29 channel mentions. Art-display, accessory, and souvenir forms account for 61.0% of product mentions, while museum, tourism, school, and workshop channels account for 75.9% of channel mentions. The findings show that the key bottleneck is not the scarcity of cultural symbols but the absence of stable translation rules among heritage meaning, product carrier, and circulation scene. Accordingly, the paper proposes a four-layer modular system and a four-stage market path for fish-skin painting cultural products.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lili Zhang
AU  - Zhaoli Wang
AU  - Qingxi Liu
AU  - Fuhui Chen
AU  - Youqiang Zhang
PY  - 2026
DA  - 2026/08/18
TI  - Modular Design and Market Path of Fish-Skin Painting Cultural Products: An Intangible Cultural Heritage Perspective
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 732
EP  - 737
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_84
DO  - 10.2991/978-94-6239-737-8_84
ID  - Zhang2026
ER  -