Proceedings of the ATLAS International Design Conference 2025 (AIDC 2025)
20 articles
Proceedings Article
Peer-Review Statements
Peeyush Kumar Gupta, Shreya Maulik, Manish Arora
All of the articles in this proceedings volume have been presented at the ATLAS International Design Conference 2025 on 20th November 2025 in Mumbai. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief, who affirms that this document is...
Proceedings Article
Rooted Growth (Teacher Training Programme for Empowering Education in Rural sector) Striving Towards Economy, Entrepreneurship, Efficiency
Simarna Kaur Chohan
This research paper aims to bridge the gaps in rural teacher training programme in India, with a focus on enhancing entrepreneurship and skill development. Current frameworks, including DIKSHA and NISHTHA, often fail to meet the diverse needs of rural educators due to centralized content and limited...
Proceedings Article
Adaptive Learning Ecosystem: UX-Driven Strategies for Inclusive Rural Skill Development in India
Ananya Bisht, Silvia Narzary
The difference in quality of education between urban and rural areas of India often stems from the insufficient integration of the socio-cultural and economic contexts of the latter, leading to inadequate skill development and an unfulfilled promise of opportunities for our rural communities. This research...
Proceedings Article
Design, Business, Cultural Preservation, and Safety Challenges for Ringaal Craft Artisans in Uttarakhand
Soumitra Bhattacharya, Naveen Kumar, Debkumar Chakrabarti
Uttarakhand in northern India hosts many crafts; ringaal weaving is key for home decor and daily use goods. Ringaal bamboo weaving sustains many Rudia households in Uttarakhand. Artisans collect a dwarf bamboo across upper, middle, and lower Himalayan belts and the Tarai. Altitude and terrain shape access...
Proceedings Article
Crafting Change: Women-Led Rural Entrepreneurship in Kutch, Gujarat
Pragya Sachdeva
In the intricate tapestry of traditional crafts in rural India, women artisans have long played a pivotal role as torchbearers of cultural heritage and entrepreneurship (Desai, 2020). This case study focuses on Kutch, Gujarat, where craft traditions are deeply embedded in everyday life, and where women...
Proceedings Article
Design Collaboration as a Means of Supporting Craft Sustainability in Rural Sectors of India
Divya Vijaychandran, Harsh Mohanty, Ranajeet Lade
This study examines the development of a distinctive wood carving craft tradition in Saharanpur through an incubation project aimed at supporting artisans in developing entrepreneurial initiatives. It examines how artisans have adapted and modified their age-old traditional techniques based on evolving...
Proceedings Article
Design Research Methodology (DRM): A Case Study on Enhancing Behaviour Intention of users for using Digital Technology in Rural Education
Tushar Tiwari, M. Sona, Namrata Swargari, V. S. Ahalya, Richa Malviya
This research explores the Design Research Methodology (DRM) principles for the study on rural education system to validate how digital technology’s usefulness can improve rural students’ behavioural intention to adopt digital tools, aiming to enrich their educational experience. While digital advancements...
Proceedings Article
Designing for Impact: Strengthening the Noora Health’s Maternal and Neonatal Health Care Companion Program through Systematic Review and Co-creation
Shirley Du Yan, Samina Rahman, Suparna Kalghatgi, Nupoor Rajkumar, Ananth Kripesh Srinivasan, Joya Tamboli, Baishnabi Monger
Around the world, family caregivers often step in to fill gaps left by overstretched health systems. Patients and their families leave facilities with the implicit responsibility of ensuring recovery, but lack essential guidance. Noora Health’s Care Companion Program (CCP) trains healthcare staff to...
Proceedings Article
Financial Illiteracy Among Young Adults: Root Causes, Impacts, & Solutions
Devika Kole, Miti Sheth, Nidhi Dooa
Financial literacy acts as an important skill that significantly influences economic well-being and stability. Currently, it is a major challenge faced by all countries globally. Financial literacy is the mix of one’s acquaintance, skill, and attitude towards financial matters. It helps to make informed...
Proceedings Article
From Darning to Designing: Cultural Knowledge, Innovation, and Sustainability in Raffughar’s Journey
Rikimi Madhukaillya
Raffughar, a design initiative by NID graduate Wajahat Rather, takes insights from the nature, culture, and heritage of Kashmir to inform contemporary textile design. Known for reinventing traditional Kashmiri silhouettes and motifs, Rather views design as a context-based and teamwork-oriented endeavour...
Proceedings Article
From Kitchen to Market: Visual Design Strategies for Promoting Homemade Food Brands in Rural India
Tanisha Wadhawan, Priya Mishra, Manish Arora
The emergence of homemade food brands in rural India presents substantial opportunities for inclusive economic growth and women’s empowerment, particularly through family-run and women-led microenterprises. However, these ventures often struggle with limited market visibility, inconsistent brand presentation,...
Proceedings Article
Lanjiaxie Reimagined: A Design Education Project and Framework to Foster Rural Cultural Entrepreneurship
Maurizio Vrenna, Lisa Perrine Brown
This paper presents a practice-based design education project that protects, innovates, and popularizes lanjiaxie, a traditional Chinese craft using indigo dye and carved wooden blocks to create decorative fabrics known for their intricate blue and white patterns. Conducted at an international university...
Proceedings Article
Making with… Design Driven Processes to Foster A Better World
Ana Thudichum Vasconcelos, Carla Paoliello
The fundamental premise of this approach is based on the concept that relational principles, both in relation to the natural and social worlds, drive design. In this article, we propose to explore these two aspects. The initial section, ‘creating with… non-humans’, considers the more-than-human perspective...
Proceedings Article
Pencil, Paper, and Story: Evaluating Students’ Engagement and Learning Outcomes in Hand Drawn Illustration
Agase Devidas Haribhau
Traditional illustration, rooted in hand-drawn techniques, continues to play a significant role in contemporary art and design education. This study explores whether the use of conventional media such as pencil, paper, ink, and watercolour nurtures a deeper understanding of visual construction and narrative...
Proceedings Article
Play-based Education for Early English Literacy
Ayushi Pandey, Gaurav Vinod Vaidya
Although fluency in English has become exceedingly important for success in academics and employment, many students, especially from rural and semi-urban regions of India, face potential challenges in English language acquisition. This can be seen from a very tender age because of students’ social and...
Proceedings Article
Scripts of Empowerment: Vernacular Typography and Cultural Resilience in Rural Development Communication in India
Arjita Singh, Manish Arora
Vernacular typography has emerged as a pivotal tool in fostering cultural resilience and empowering rural communities in India (Waghulde, 2020; Chakravorty, 2018). This study examines how region-specific scripts and typographic styles facilitate effective communication, reinforce cultural identity, and...
Proceedings Article
Exploring Labor Shortages in India’s Agriculture
Aarya Lavale, Dhanvi Parekh, Labdhi Savla
This study investigates the implications of labor shortages in India’s agricultural sector, with special emphasis on how the out-migration of youth to urban areas affects farm labor supply, wages, crop returns, and profitability. It questions the decline in agricultural labor as it affects farm economics,...
Proceedings Article
Globalizing Tradition: Branding Indian Art and Craft for International Audiences
Manohar Desai, Rahul Deshpande, Nitin Gawai, Shaurya Tripathi, Eshna Roy Chowdhury
Many traditional Indian art forms and crafts are on the verge of extinction due to a lack of interest among the younger generation of artisans, limited public awareness, and the absence of a strong, profit-driven business model. Artisans often struggle to sustain their crafts because of low sales and...
Proceedings Article
A Scalable Rural Business Model for Indian Indigenous Farmers
Krishna Suhas Bendre
This study explores a rural scalable business framework, inspired by the work of Padma Shri Beej Mata Rahibai Popere, known for preserving 100+ indigenous seed varieties through a community seedbank, and training rural farmers in traditional farming techniques. Indigenous knowledge like seed saving and...
Proceedings Article
Design for Rural Empowerment: A Case Study of Entrepreneurial Growth in Sutarwadi Village, Maharashtra
Agnijit Tarafdar
This paper examines the role of design in nurturing and enhancing rural entrepreneurship with special reference to Sutarwadi village in Maharashtra which is a remarkable model of self-sustained development with the help of Swadesh Foundation. From our observations during the field visit, it became evident...